2022 Playing for Change Foundation Impact Awards Gala honors music icons, Luis Fonsi + Paula Abdul

Grammy Award winners recognized for their countless contributions to sustainable change through the power of music

This year’s Playing for Change Foundation (PFCF) Impact Awards Gala honors musical icons, Luis Fonsi & Paula Abdul for their career- long philanthropic initiatives toward making the world a better place on May 14th, 2022 at the Faena Forum in Miami Beach, FL. PFCF is a non-profit organization that operates over 50+ locations across 15 countries, with a mission of creating positive change through music and arts education, and alongside this year’s honorees, are able to continue their worldwide impact.

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The evening kicked off with a cocktail hour before moving into an elaborate dinner featuring entertainment by Luis Fonsi, Cimafunk, and other prominent artists, all powered by CEEK VR, with support from Tequila Herradura. There was also a live auction, featuring high-ticket items including an exclusive Napa Valley experience, luxury yacht Caribbean getaway, epic NFL and NBA sports packages, high-end art from David Yarrow, and more, all hosted by highly acclaimed auctioneer, Simon De Pury. The epic Faena Theater was the the backdrop for the afterparty, which included performances by Cimafunk and multiple surprise Grammy-winning artists.

PFCF Impact Award recipient Luis Fonsi comments, “Thank you, Playing for Change Foundation, I’m truly honored. One of the most valuable things I have learned throughout my career is how much we can help bring awareness and use our voices for the greater good, not just for entertainment. I’ve truly found profound meaning while helping others, be it through my work with St Jude Hospital or my Foundation, and I’m fortunate that thanks to events like this one, I’m able to speak more about causes so dear to my heart.”

Whitney Kroenke Silverstein, Co-Founder & Board President, comments, “It feels great to be back in Miami, in person, for our 2022 Playing for Change Foundation Impact Awards Gala. We can’t think of two better recipients than Paula and Luis, for their contributions not only to the world of music, but also for their commitment to using their platform to make a positive impact on the world.”

CEEK VR has teamed with Impact Awards/Playing for Change to bring this year’s event exclusively to the CEEK Metaverse. The award-winning performances will be on www.ceek.com and on the CEEK VR App. The CEEK Metaverse will also feature an exclusive NFT collection with Impact Awards in celebration of the music superstars and their fans. Founder and CEO, Mary Spio says, “The exclusive Impact Awards/ Playing for Change NFT collection enables us to engage music fans in an exciting and impactful way, while raising funds for a truly important cause.”

World-renowned musician and musical education contributor Pharrell Williams was the most recent recipient of the Impact Award stating, “This is a career highlight. To be honored for any positive impact I have created…this is what matters most.” These memorable 2019 awards also attracted notable attendees like Karolina Kurkova, Callie Herd, Cris Cab, Shane Battier, and helped to raise funds for future PCFC initiatives.

About Playing for Change Foundation

For 15 years, Playing for Change Foundation has helped youth rise up through their own culture using music education to create social and economic change in areas that are economically poor, but culturally extremely wealthy. With 50+ locations across 15 countries and growing, the positive impact of PFCF on youth, families, and communities in need is truly extraordinary. For more information, visit us online at www.playingforchange.org, email us at info@playingforchange.org, follow us: Facebook: PlayingForChangeFoundation, Instagram: @PlayingForChangeFoundation.

About CEEK Metaverse

CEEK is a celebrity Metaverse that empowers music artists to create NFT’s, live events, Avatars, digital merch, venues, art, and social games that traverse multiple virtual worlds. CEEK VR pioneered virtual reality concerts with the mission of making VR experiences universally accessible and enjoyable. An award-winning distributor of blockchain authenticated digital media and celebrity merchandize. CEEK Smart VR Tokens allow Ceekers (CEEK community members) ability to access authenticated content and celebrity merchandize with transparent content rights reporting and automatic publisher payments via smart contracts. The CEEK metaverse simulates the communal experience of attending a live concert, attending a sporting event, and other ‘money can’t buy’ exclusive experiences with friends anywhere at any time. Please check out www.ceek.com .

For more information on CEEK, please contact 310-228-0056 or email keren@ceek.com

About Tequila Herradura

Tequila Herradura is an ultra-premium 100% agave tequila crafted by Casa Herradura using traditional production methods such as the most mature blue agave, clay ovens and fermenting naturally with wild yeast. Only naturally occurring airborne yeast produced by the agave plantations and fruit trees surrounding the distillery influence the fermentation process. Casa Herradura is one of Mexico’s most historic and renowned tequila producers. Casa Herradura has been hand harvesting, producing and estate bottling fine tequilas from the small town of Amatitán, Jalisco since 1870. For more information, visit www.Herradura.com.

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