By Vanessa Coppes and Daniela Morales
American singer, actress, dancer, author, and television host Amara La Negra, an Afro-Latina of Dominican descent, is best known for her role on the VH1 reality show “Love & Hip Hop Miami.”
Dubbed the show’s “breakout star” by Billboard, Amara landed a multi-album record deal with BMG hours after the show premiered. But what you may not know is that her music career began at the age of 4 on the Spanish-language TV show “Sábado Gigante” as a regular cast member. According to an interview with DJ Vlad, Amara was the only Black woman the show has had in over 50 years. After her six-year run, Amara became a backup dancer for major Latin artists like Celia Cruz and Tito Puente.
In 2018, Amara became one of the main cast members on “Love & Hip-Hop Miami.” Its storyline explores colorism and Eurocentrism within the Latino community, which has attracted a great deal of media attention. The series chronicles her attempts to cross over into the mainstream US market.
In 2019, Amara released her debut studio album, “Unstoppable,” which led to performances at numerous venues throughout the U.S. and Latin America, including the 2019 Hispanic Heritage Awards, 2019 Premios Juventud, and Premio Lo Nuestro 2019. She also served as a co-host for the BET “Live Experience 2019” with Safaree Samuels.
In 2020, Amara started a weekly show on Instagram with her mother. “Grind Pretty, My Mom is the Bomb” highlights female entrepreneurs, and it’s a platform Amara has said allows women with businesses of all sizes to come together, exchange ideas, and collaborate. That same year, Amara also teamed up with tennis superstar Serena Williams in an online campaign to promote women.
I have followed Amara’s career through social platforms. I have always seen a woman who has maintained both her beauty, her amazing work ethic, and her authenticity. She became a mother earlier this year and has shifted much of her attention to her beautiful children, The Royal Twins.
Here she tells us about her achievements and her new favorite role—that of becoming a mother…
How has the industry changed since the beginning of your career?
With all due respect to other artists, I think in the past, the focus was more on the talent of the artist than it is now. [These days] practically anyone can become a celebrity, an artist, or an influencer based on their social networks. Before, there was a unique focus on the talent of the artists that was considered admirable; the physical part was not as important as it is now, nor was the expectation of the artists to create a fan base. Now, a fan base can be achieved with the illusion of the fantasy of money, cars, clothes, the latest fashion, among other aspects.
Many things have changed, and unfortunately, they have affected us quite a bit. However, I understand that times change, and one must adapt to things that are happening—naturally, everything in life changes and evolves.
What is your favorite part of being a mother?
My favorite part of being a mom is being able to hold my babies, kiss them, smell them, and know they came from me. It’s knowing that I’m going to be raising two empowered women who I’ll be able to talk to about my experiences and what mistakes not to make to guide them on the right path. I am so looking forward to seeing the women they are going to become.
What has been the best advice you have received?
The best advice I have received would have to be to never give up, to fight until the end, to try everything, and to fight for my dreams and what I envision. Sometimes this industry is a bit tedious and even more so when one is so old—I started when I was 4 years old. There comes a time when you get tired because it is a very difficult industry. This is why not giving up has been one of the essential points for my achievements and triumphs. That would be the best advice.
What would be your legacy for the Royal Twins?
My legacy for them would be that they are proud of me and see that their mother was always an empowered and focused woman who did not just use her artistic platform for entertainment, but also to defend the rights of the Afro-Latino community. I want them to know that I was always a girl without fear of what others will say; I was a risk-taker. I wanted to and know I will make a difference in my community; I am a person who will have a lasting impact on people not only because of my music, but also because of my activism and entrepreneurial talent. I am a girl who came from below—nothing was given to me. I earned everything with sacrifice, preparation, education, and discipline. I want my twins to feel proud when they hear, see, and read about their mother, Amara La Negra.
What have been your favorite moments as an artist?
I have had several favorite moments as an artist. One would be being part of People en Espanol’s 50 Most Beautiful. Being part of the Most Influential Young People on CNN would be another. I’ve had many moments, like being able to stand on stage to sing to over 60,000 people and have them all sing my music. Historical moments like seeing students from different grades put me on the walls in honor of Black History Month alongside figures like Malcolm X and Martin Luther King, among other important people, makes me feel happy to be an inspiration and motivation for young people. There are many moments that make me feel proud of who I am and what I have achieved so far.
What’s next for Amara?
Many things will continue with God ahead. I want to enjoy this stage as a mother so I will definitely continue to be the best mother possible. I want to focus again on what my business character is, taking my investments in the Dominican Republic as a key point. I am an investor in everything that has to do with real estate, and I want to continue my aspirations in that area. I also want to continue my workout clothing line, Bodied by Amara, which I’m launching very soon. Eternal Beauty by Amara, my cosmetics line will also be launching soon.
Amara ends our conversation by commenting that a constant priority in her life has been her music, and it is something she wants to rediscover. She longs to be on stage again and also has set her sights on making TV series and movies.” One of her dreams would be to write a novel at some point.
Shoot Venue: Carillon in Miami
Photographer: Raúl Franco
Makeup/Hair: Jennifer Curiel
Wardrobe Stylist and Glamour Creative Director: Martha Luna
Assistant Wardrobe Stylist: Elena Nigmatullina
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