Jewelry 411: A Message for Men on Jewelry Gift Giving – To Surprise or Not Surprise?

Whether you are eight or eighty, there is really nothing worse than a disappointing gift…specially when it’s an an expensive one -like fine jewelry. How can you avoid this from happening to you? Like everything else with relationships , the key is: communication.
As a personal jeweler, I am hired to support my clients in the selection of special occasion jewelry.  I am often hired to re-set stones from jewelry men have given to their girlfriends/wives – Sight-Un-Seen – AKA The Big Surprise.
A lot of my clients own jewelry that was given to them by a loved one, but they never really enjoyed wearing it. While conducting jewelry box evaluations, I often hear that women love jewelry and don’t want to discourage men from giving them beautiful gifts. But when you receive a costly piece of jewelry from a boyfriend, fiancé, or husband, and think “Am I really going to have to wear this?” Well, men…we really don’t want to go through that.
Isn’t the point of a gift to give something the recipient will love? What a waste for a beautiful piece of jewelry to sit in a box under the guise of “I’ll wear it on special occasions,” or “I love it, but I don’t want to lose it”. Trust me, regardless of shape and size; if your honey loves her bling she’s going to wear it – as often as possible!


If given the opportunity, most women would prefer to select their own jewelry. As an active participant in picking out my own jewels, I can assure you – there are ways you can pick something special together and still get the big OMG and hug plus-plus when the little box gets opened 🙂

So, if you are not prepared to eliminate the surprise all together, here are a few tips to consider the next time you want to buy your special lady a piece of fine jewelry:
TIP #1
  • Meet with a jeweler that you trust and select a few things within your budget. Gift-wrap an empty jewelry box containing pictures of each piece. Tell her she can fill this box with any one of the items.
TIP #2
  • Meet with a jeweler along with you wife/girlfriend and ask her to select several things at various price-points. When you’re ready, surprise her with one of the items. Hopefully over time you will buy them all!


Amy Certilman is a personal jeweler, designer, and owner of The Perfect Setting. Her custom designs are versatile, elegant, and always reflective of their new owner. Follow Amy on twitter @TPSJewelry.

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