AAPI Month | Rechelle Balanzat — CEO & founder of tech co Juliette Cleaners

Rechelle Balanzat is the CEO and founder of tech company Juliette, a New York City based laundry and dry cleaning provider known for their fast and reliable service. Rechelle launched Juliette in 2014, bootstrapped and self funded. Coincidentally, at the same time, a handful of tech laundry companies launched that year including Washio, which was backed by Ashton Kutcher and has since closed, Flycleaners, and Rinse, but none of them have cemented their place at the top because they forgot the most important part of the business- actually doing laundry well. 

Today, laundry and dry cleaning is a $20b dollar industry, $1b in NYC alone, with no clear cut leader….yet. What sets Rechelle apart from the competition is that she understands laundry, and that’s partly due to the fact that she didn’t have millions in the bank to lean on. She’s outlived brands with mega funding because she’s been involved in all aspects of the business, from operations to the physical cleaning, since the beginning. While her counterparts were looking to tech for solutions, she was investing in laundry facilities, equipment AND tech, creating a blueprint she can eventually bring to cities across the nation.

Juliette is growing fast, adding to it’s flagship location with a store in Manhattan next month and plans to open in Brooklyn and Queens later this year. Juliette is already available in hotels and residential buildings throughout the city. Her goal is to bring the same fast and reliable service to cities across the US in the next few years. 

Juliette has been growing rapidly since restrictions from the pandemic have been lifted. The announcement of its second location in early May means Juliette has the ability to do more laundry and dry cleaning and deliver to customers faster. This is the first of many acquisitions to come in 2022. Launching “Jane” exclusively for Juliette customers, the one-of-a-kind AI dispatches Juliette’s fleet and keeps clients up to date on the status of their order in real time with GPS and ETA tracking. 

More about Rechelle:

Who is Rechelle Balanzat? A thrice time entrepreneur, Rechelle immigrated from the Philippines with her parents as a teenager. She graduated from Fordham and has a background in tech. She is the recipient of the Goldman Sachs 10,000 Small Businesses award, she is a Tory Burch Fellow, and a graduate of the International Drycleaning & Laundry Institute. She’s a straight shooter, not afraid to ask for what she wants (or hearing the word ’no’) and she’s ready to disrupt the laundry and dry cleaning industry, city by city.

Rechelle’s determination and drive is a huge inspiration for all business owners. Her accomplishments are motivational and sets a precedent for all those looking to achieve their goals!


BELLA Magazine is a national subscription- and newsstand-based lifestyle publication offering a curated guide to fashion, beauty, health, philanthropy, arts and culture, cuisine, celebrities, and entertainment.

At BELLA, we spotlight the ideal that Life Is BEAUTIFUL!

Don’t miss a beat! Subscribe + #follow @bellamag.co!

Written By
More from Chelsea Henick