One of my favorite things to do when the weather warms in New York City is enjoy an open-air rooftop movie. Overlooking the city and perched under a big screen in the middle of Manhattan, it is like no other movie going experience. Now, you can enjoy the show in style, thanks to Article and Rooftop Cinema Club.
Article, a leading online modern furniture company, has partnered with Rooftop Cinema Club to present Lounging Under the Stars: a summer series furnishing open-air cinemas in New York City and Los Angeles. The partnership merges great style with iconic films to create an upgraded cinematic experience under the stars.
New Yorkers will get a stylish seating upgrade with the reopening of RCC’s midtown location which has been on hiatus since 2020. Later this summer, RCC will open its third location in LA, complete with cinema-style seating from Article for a new look. The partnership merges great style with iconic films to create an upgraded cinematic experience under the stars.
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Venues will be outfitted in customer favorites from Article’s outdoor collection. Movie-goers will have two Bohemian-style seating options to choose from during ticket purchase. To uphold the cinema experience, the deep-seated Medan and cushioned Aeri Lounge Chairs were selected to offer the comfort movie-goers need to lean back, relax and enjoy their favorite films. Lounges at both locations, which can be enjoyed by guests in advance of every screening, will also be styled with Article outdoor furniture.
“Experiential partnerships are an opportunity for us to introduce Article to a new audience and encourage them to interact with our products in a more innovative format than a traditional showroom,” explained Duncan Blair, SVP of Marketing at Article. “We’re delighted to partner with RCC because, like us, they want to shake up traditional customer expectations and create an unforgettable experience.”
Article is not a traditional furniture brand and approaches the industry with a digital-first mindset. The company applies technology — from sourcing to warehousing; a simple ecommerce experience to delivery management, and more — to create the easiest way for people to furnish their space. Audience members inspired by the cinema experience to redecorate their rooftop, patio or deck are in luck. QR codes throughout the venue and on each seat make it easy to browse Article’s outdoor collection without missing a classic movie moment.
Article’s beautiful outdoor seating will keep movie-goers comfortable all summer long, from today until Sept 5th. Tickets for NYC are available for purchase now on www.rooftopcinemaclub.com.
ABOUT ARTICLE
Article is the easiest way to create a beautiful modern space. Founded by four engineers, Article’s proprietary technology removes inefficiencies in the traditional retail model to make the customer experience simple and easy. Since launching in 2013, the company has delivered over 1 million orders to customers across the U.S. and Canada. For more information, visit Article.com.
ABOUT ROOFTOP CINEMA CLUB
The ultimate open-air cinema experience, Rooftop Cinema Club started as a single rooftop in London’s Shoreditch in 2011 and has now expanded globally with venues in the UK and across the United States in LA, New York, San Diego, Houston, Chicago and Miami. Sold out crowds enjoy movie screenings under the stars using state-of-the-art screens, high-quality personal headphones, and comfy deck chairs, all coupled with food and drink. Rooftop Cinema Club was founded by Gerry Cottle, son of the famous Circus owner of the same name, who took his experience in entertainment with Cirque Du Soleil, Amnesty International, Disney, and Girls Aloud and paired it with his passion for film to create the Rooftop brand.
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