BPOC Woman-Owned Beauty Brand, UOMA Beauty, on Changing the Industry: Meet Sharon Chuter

Just named by WWD as one of the 50 Most Powerful Women and previously named most forward-thinking executives shaping the future of the beauty industry, Nigerian born Sharon Chuter, CEO, Founder & Creative Director of the black-owned beauty brand, UOMA Beauty, is a rebel with a cause and on a mission to go off the well beaten path to redefine the rules of inclusivity and diversity.

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Bringing bold new ideas to an industry stuck in its ways, Chuter is revolutionizing the beauty world as the founder of two wildly successful viral initiatives Pull Up For Change and Make it Black, which spotlight the need for increased representation in corporate America and supports Black founders through small business impact funds. In the wake of Black Lives Matter protests, #PullUpForChange asked companies to share the number of Black employees on their payrolls in an act of transparency and unity. Since the challenge was released brands such as Kylie Cosmetics, ULTA, L’Oreal and Sephora have released demographic data on their employees and executives; the challenge has also ventured outside of the beauty industry, publishing lists from Facebook Google, and Netflix, to name a few.

Born in Nigeria, the 32-year-old trailblazer became frustrated that none of the major beauty brands were sold in her country. After moving to Australia and working her way up through some of the biggest names in beauty, Sharon realized that none of them were creating products that catered to a diverse audience. This was her opportunity to stand up and fight for inclusion. And so began her journey to create UOMA Beauty. Drawing inspiration from her Afro heritage and infusing it with a fierce modernity, Sharon was able to create a truly fresh aesthetic, while also advocating for self-love and authentic self-expression. What emerged was a makeup range that is radical, uncompromising, and filled with both meaning and emotion.

UOMA Beauty is the most inclusive black-owned beauty brand. At UOMA we are an empowered tribe. Our race is human, our people are free, our language is color. All are welcome to our beautiful tribe. The makeup range is rebellious, innovative, and created for all—because beauty should come in every color. UOMA Beauty retails between $18 and $44 and is available for purchase at UOMABEAUTY.COM and in mega-retailers Ulta Beauty and Nordstrom nationwide.


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