Brytiago Becomes The First Reggaeton Artist To Walk NYFW With Artistix


As another season of New York Fashion Week (NYFW) comes to a close, we are still reflecting back to the historical kick-off of the week. The debut of Puerto Rican musician, rapper, and producer, Brytiago, making his runway debut at NYFW, alongside, Andy Hilfiger and Artistix by Greg Polisseni on Thursday, September 5th. The young, dapper, trendsetter donned a reflective ombre jacket and matching pants causing a viral stir among his loyalists. The runway-style presentation took place at 403 West 14th Street and featured both men’s and women’s pieces from their forthcoming Spring/Summer 2020 collection. With his open-chest, emerald green garments, the reggaetonero, Brytiago, better spotlighted the magnetism he is known for musically on the NYFW catwalk. We got a chance to talk with Brytiago right after his runway debut about fashion, representation of the Latinx community on the runway, and of course music.

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Following the excitement of a packed house at the Artistix runway show, Brytiago recalled what this moment of walking at NYFW meant for him, ” it’s a huge step in my career, and I’m thankful to Artistix for the opportunity that I was given.” For him it was a no brainer when asked to participate in this show noting, “Artistix has been a brand that has supported me from the start.” Additionally, Brytiago made history as the first Latin Urban Artist to walk the runway at NYFW and he took a minute to reflect on that accomplishment and what it means to his community, “hispanic artists are touching new grounds that we haven’t before and it’s important for people to see – don’t be afraid to step into fashion or any industry, as long as it’s your passion and you love what you do then why not try it.”

Having been a fan of style from a young age, such as always staying upto date on the latest sneaker trends, this moment defined a new step in his career that has been filled with many musical successes,  “I’m thankful and feel blessed that more doors are opening up for me in this (fashion) industry ” Brytiago shared. His success is not celebrated alone, as he openly talks about what it means to work with a team, including having a stylist, Martha Luna (@MDollNYC), whom he collaborates with for music videos, presentations, interviews, and performances.

Stylist Martha Luna and Artist Brytiago attending Premios Tu Musica Urbano 2019

“I work with Luna, and I stay on top of the trends online and follow many fashion pages. She brings her idea, and sometimes I’ll bring an idea to her and she’ll give me her feedback to make it more polished, and it’ll be like we always have the same vision. We are always in touch about what looks we want to do for each music video, interview, or performance.

Not only does he rely on Luna’s style knowledge but loves sharing it with his fans. “I love to create, and also upload some of my looks to Instagram and share with my followers. It’s a great way to show them some style ideas, so they know you don’t have to dress in expensive clothing to look good, you just have to wear what you like. I love hearing their feedback.”


The celebration doesn’t stop at NYFW, having released two songs right before fashion week, Cardio with De La Ghetto and Lary Over, and Otro Round with Jon Z and Noriel. Brytiago took this opportunity to share the importance of those new records, “I wanted to release these trap songs with artist that I started with around the same generation musically of trap. I’m glad people are enjoying it, right now dance music and reggaeton are doing very good, and this song makes them not forget that trap is still around and fun,” he shares.

In the midst of reaching new heights in his career, Brytiago also notes the importance of remaining grounded and how his family is key to that component. “If there’s no work then I’m with family. My family, and my team around me really help me. It gets difficult because things always change, things that are sometimes out of your control but I believe the most important way to remain grounded is family, and not letting yourself get influenced. Have your core group of people or team and learn to listen.”

When asked, “what’s next?”, Brytiago doesn’t shy from teasing new music all the way through the end of 2019, and he doesn’t disappoint with the latest release of his single, Cenizas, available on all music streaming platforms now. Find out more about what Brytiago is up to next @Brytiago .

Photo Credit: Michael Perez @5thphvse

About The NYFW Collection: “I started Artistix as a form of self-expression,” said Polisseni, the artist and founder of the brand. I named this collection Renaissance. Life is about recreating yourself, and with this new collection, we believe that you’ll be able to do that.” To add to the creative collaboration is Andy Hilfiger. Throughout his career in producing major fashion shows, the brand’s Creative Director, Hilfiger, is credited for consistently introducing new talent to NYFW. With an unwavering vision of inclusion and diversity, Hilfiger launched Latinx superstar, Brytiago on the NYFW runway for the first time.

About Brytiago: Brytiago is a Puerto Rican musician, rapper, and producer. By 21, he began autonomously releasing records such as his blogosphere hit, “Matame.” In time, Brytiago created a substantial buzz throughout the independent-circuit of Puerto Rico. Since the age of 23 he has been named an “Artist On The Rise,” by Billboard.

Subsequently, Brytiago became a household name in the Caribbean with the singles, “Punto G” featuring Darell, as well as, “Bebé Remix” with Daddy Yankee, and Nicky Jam. To follow, the massive success of his songs, “Netflixx” featuring Bad Bunny, and the star-studded track “Bipolar,” alongside Ozuna and Chris Jeday came. He has also graced several Apple Music, Spotify, and TIDAL Latinx playlists — as well as fashion platforms alike. The artist is gearing up for his soon-to-release LP.


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