Peace Tea – the leading refreshment tea brand in the Coca-Cola Company portfolio – wants to lighten up the concept of what “peace” can mean in everyday life by spreading kindness with its #ChoosePeace summer campaign, encouraging Randomer Random Acts of Kindness. With “randomer” meaning bigger and bolder than the traditional or expected act – so go above and beyond and do something really special and outstanding!
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A group of influential personalities – including Lela Brown, Alexis Jayde Burnett, Caden Conrique, Branden Harvey, Morgan Harper Nichols and Bryce Xavier – will share their own Randomer Random Acts of Kindness across their Facebook, Instagram, Twitter, Snapchat, and Musical.ly platforms. With every “like” of a Peace Tea Facebook or Instagram post, Peace Tea will donate $1 to RandomActs.org, a charity that funds random acts of kindness around the world. Followers who share a Peace Tee Facebook post or comment on a Peace Tea{m} Instagram post will up the ante, triggering a $2 donation to RandomActs.org. All part of a new campaign bringing together young “Insta-famous” social media influencers, sharing their own Randomer Random Acts of Kindness and encouraging their followers to do the same, raising up to $75,000 in charitable donations. Visit www.PeaceTea.com or follow @PeaceTea on Instagram and Facebook for more information, and then tag your own Randomer Random Acts of Kindness with the #ChoosePeace and #PeaceTeam hashtags. Help Peace Tea reach its goal of raising $75k for RandomActs.org, show us what you got and promote kindness to celebrate the good in the world!
By Alissa Zarrabi
