The effortless, natural elegance of the women portrayed by Peter Lindbergh. A new femininity that, setting aside stereotypes, freely expresses an idea of beauty rooted in the celebration of individual personality.

Following the Spring/Summer 2021 show held in Forte dei Marmi, designer Chiara Boni celebrates the city of Milan with a digital runway show for the Fall/Winter 2021 season. Filmed on the rooftop of Casa del Cedro, a prestigious 1950s building in the heart of the Brera district, the digital show features the models walking a runway that seemingly floats over the city, thanks to a 360° view of Milan. The designer delivers a message of positivity, optimism and resilience.

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For the Fall/Winter 2021 season, Chiara Boni La Petite Robe puts the focus on a powerful, decisive elegance that, welcoming masculine influences, is expressed through an assertive, precise look. The new everyday uniforms show more relaxed volumes: suits, separates and jumpsuits are crafted from a soft jersey fabric, that, while facilitating the body’s movements, draws impeccable silhouettes.

Sartorial patterns, including checks, tweed and Prince of Wales, capture the attention, highlighting the mannish twist of pleated pants worn with white shirts, – their waists cinched with corsets for a touch of sensual femininity.

Outerwear, including velvet or printed jersey padded cabans, are cut in cocooning shapes for a cozy effect. Chiara Boni’s signature dresses span from jersey styles showing heart-shaped necklines and side ruffles to maxi velvet draped frocks with decorated sleeves and elegant column styles with Mandarin collars. Playing with textures, the collection also includes Lurex fabrics and sequins, whose sparkling effects are counterbalanced by the uncomplicated silhouettes of dresses and maxi skirts.

The collection is enriched with a new bag line, produced under license by Italian specialist Malone Srl. The wide collection of refined leather and velvet bags, entirely handmade with premium details, ranges from elegant and functional everyday styles to evening clutches punctuated by Swarovski crystals. The typographic ‘CB’ logo pops up on the closures, but also inspires the silhouette of the handles.


MUSIC: By Thomas Costantin.  The music alludes to “une fille au masculin”  and draws inspiration from the 1995 documentary “Catwalk” on Peter Lindbergh’s work and an excerpt from Bergman’s “Fanny and Alexander” which talks about the imagination that “spins and weaves new designs”. The sounds of early 2000 a la Malcom McLaren are combined with the main theme “Photoshoot” by Bruno Nicolai based on the 1972 film “The Red Lady Kills Seven Times.”

MAKE-UP: Julian Watson Agency’s MÁDARA and Cotril.

HAIR: By Giovanni Iovino, Global Creative Director of Cotril and his team.


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