Caravan Social Club, a unique networking initiative, originally hit the road with its RV “haute wheels” back in 2005 as a contemporary store and experiential studio for events. Claudine DeSola created it to explore new neighborhoods and embrace the opportunity to travel all the way to California while showcasing a range of contemporary brands.
For 2021, Claudine and her business partner Janine Just kicked off Caravan’s 10-day tour with a road trip covering the tri-state area’s greatest gems, including Brooklyn, Manhattan, and the Hamptons. Their goal: To create a memorable opportunity for content creation, video interviews, and brand discovery. The road trip brought them to a number of unique and photo-fabulous locations, including sunflower fields, roller skating rinks, restaurants, beaches,and rolling countryside, to name a few.
The inspiration for Caravan is that “collaborative storytelling comes to life when brands connect with content creators for organic integrationthat speaks volumes.”
Indeed, the Caravan road trip is a melting pot for creators—musicians, editors, foodies, writers, fashion lovers, home décor experts, actors, and more. Among some of the fabulous brands on display: ibble, LeSportsac, Rag & Co, RejuvAus, Velvet Eyewear, SallyeAnder, Bakerly, Everybody Water, and Gillian Trask Jewelry.
Take a look at some of the stops and creators the Caravan crew met along the way…
MURS ALISON + VALERIE GREENBERG
Coney Island, NY
LEGWORKS DANCE STUDIO
Waterdrinker Sunflower Farm
Long Island, NY
The Bushwick Collective
All Night Skate
JANET BLOOM, JENNIFER WALSH, & CHRISTINA CARUSO
@curiousg_andme, @thejenniferwalsh, & @christinacarusostyle
Berkeley Oceanfront Hotel
Asbury Park, NJ
LAUREN VENA + JENNIFER CAPELLA
Howard Schoor Art
Asbury Park, NJ
Wildwood State Park
Aberdeen Community Garden
LORIE DELMUNDO + KERRI DANIELS
Liberty State Park
Jersey City, NJ
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