Cross Country Content Creation: The 2021 Caravan Road Trip

Caravan Social Club, a unique networking initiative, originally hit the road with its RV “haute wheels” back in 2005 as a contemporary store and experiential studio for events. Claudine DeSola created it to explore new neighborhoods and embrace the opportunity to travel all the way to California while showcasing a range of contemporary brands.

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For 2021, Claudine and her business partner Janine Just kicked off Caravan’s 10-day tour with a road trip covering the tri-state area’s greatest gems, including Brooklyn, Manhattan, and the Hamptons. Their goal: To create a memorable opportunity for content creation, video interviews, and brand discovery. The road trip brought them to a number of unique and photo-fabulous locations, including sunflower fields, roller skating rinks, restaurants, beaches,and rolling countryside, to name a few.

The inspiration for Caravan is that “collaborative storytelling comes to life when brands connect with content creators for organic integrationthat speaks volumes.”

Indeed, the Caravan road trip is a melting pot for creators—musicians, editors, foodies, writers, fashion lovers, home décor experts, actors, and more. Among some of the fabulous brands on display: ibble, LeSportsac, Rag & Co, RejuvAus, Velvet Eyewear, SallyeAnder, Bakerly, Everybody Water, and Gillian Trask Jewelry.

Take a look at some of the stops and creators the Caravan crew met along the way…

New York

A.J. SMITH

@ajsmithmusic

Muscoot Farm

Katonah, NY

MURS ALISON + VALERIE GREENBERG

@mursalison @valgreenberg

Sour Mouse

Manhattan, NY

LUCIA FUCHSIA

@luciafuchsia

Luna Park

Coney Island, NY

LEGWORKS DANCE STUDIO

@houseoflegworks

Waterdrinker Sunflower Farm

Long Island, NY

JENNIFER DECILLIS

@jennifer.decillis

NAIA Hamptons

Southampton, NY

ALANA BONILLA

@banditbananaa

Ten Hope

Brooklyn, NY

AMON FOCUS

@amonfocus

The Bushwick Collective

Brooklyn, NY

MONIQUE GLOVER

@zyem_nyc

All Night Skate

Brooklyn, NY

New Jersey

VANESSA COPPES

@vanessacoppes

BELLA Magazine

Morganville, NJ

JANET BLOOM, JENNIFER WALSH, & CHRISTINA CARUSO

@curiousg_andme, @thejenniferwalsh, & @christinacarusostyle

Berkeley Oceanfront Hotel

Asbury Park, NJ

LAUREN VENA + JENNIFER CAPELLA

@lv_makeupartist @glamlifelounge

Howard Schoor Art

Asbury Park, NJ

KELLI BAKER

@kellibakermusic

Wildwood State Park

Wildwood, NJ

VICKI RUTWIND

@vickirutwind

Aberdeen Community Garden

Aberdeen, NJ

LORIE DELMUNDO + KERRI DANIELS

@lorieoftheworld @sportybarbie12

Liberty State Park

Jersey City, NJ

Connecticut

RENNY HUNTER

@rennyhunter_fit

The BartlettArboretum

Stamford, CT