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Current (Beauty) Obsession: Hello Beautiful!

Oooh, this is a score. Before I spill it, I’ll say this first: I happen to be a bona fide fan of IT Cosmetics already and it’s safe to say I use at least one product from this skin-loving line every day. The IT stands for innovative technology and founder Jamie Kern works with a team of plastic surgeons to create high-performance products that solves all kinds of beauty problems. That said, I’m excited about an upcoming special kit offer. Kits make me happy.

Mark your calendars makeup mavens: The “Hello Beautiful! 5 Piece Anti-Aging Color Collection” will be offered for one day, Monday, March 18th beginning at midnight EST on QVC. The total retail value is $155 but when you tune in on Monday, you’ll be privy to a very special price. The collection includes all kinds of face- perfecting goodies such as IT’s Celebration Foundation (a hero product when you’re on the go!) and Vitality Flush 4-in-1 Reviver Lip and Cheek Stain Stick (a mighty multi-tasker), plus a bunch of other cool things. How special will the price be? Honestly, I haven’t the slightest idea but it might be worth a little QVC look-see on Monday. And yes, the brand is really that fab.

~Janene Mascarella

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Janene Mascarella is a freelance lifestyle journalist. Her work has been published in The Washington Post, CNN Money, Newsday, Self, Glamour, Health, Cosmopolitan, Cooking Light, Women’s Health, Woman’s Day, American Baby, BabyTalk, Parenting, Parents, Family Circle, AARP Bulletin, American Way and many more. She is the beauty editor of BELLA Magazine.

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