Current (Fashion) Obsession: Upbra

So I feel like the Goldilocks of strapless bras. Every single one I have tried so far was either too tight, too loose…but finally I found one that’s JUST RIGHT! Upbra lets you customize their bra fit, allowing for more or less support, better comfort, and natural looking cleavage. Prior to Upbra, old-fashioned “push up” bras were loaded with foam that made women feel uncomfortable and top heavy. But unlike those heavy built in push-up bras, Upbra lets you control lift and cleavage so you can feel confident that you’re best assets are secure and in place, while also enhancing your top area giving natural looking cleavage.

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Upbra is the perfect accessory to keep us feeling secure and confident when wearing their favorite party dress for all their best events. The adjustable straps allows you to create natural looking cleavage while keeping them secure in their dresses. PERFECT!!

Yep, there’s an app for that!  Here’s some breaking news from Upbra:

Did you know it’s estimated that 80% of women are walking around in the wrong size bra? It’s not really that surprising when you think about it. I mean, who wants to cram themselves in a tiny fitting room only to get felt up by a total stranger, or worse yet, upload a photo of their breasts to an app so a robot can take a guess at their size? And, size charts are more confusing than helpful! Cue the new Upbra Bra Sizing App., which takes the guessing game out of choosing the correct bra size, and allows users to get EASY and ACCURATE bra sizes, all in the comfort and privacy of their own home.

The new FREE app is simple to use. To start, Android users can download the app from the Google Play Store (Apple users can use the app directly from the website), then the user is instructed to wear either an unlined/unpadded bra or no bra at all, place the base of the phone under their breast, and select the zone that best matches the outline of their breast. Then they answer a few questions and get their bra size without any hassle. Last, and most importantly, users can purchase their favorite Upbra, which is only a click away via a button on the app.

The app is currently available in beta form in the Google Play Store and is compatible with the major Android phones.  The link for the Android app is at  It will be in the Apple app store soon, but for now, Apple users, as well as Android users, can both get it directly from the Upbra website at Additionally, Android users can go to the Android store to try the Beta release at

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