Current Obsession: OLAPLEX

When my daughter first told me she really wanted to try OLAPLEX, one of THE most popular hair brands on TikTok, my beauty editor Spidey senses were a little suspect. Social media viral trends don’t always mean that the product is truly amazing so I wanted to judge for myself.

So about the OLAPLEX hype… Believe It Believe It Believe It. I’m officially obsessed. According to a recent Cosmetify The 2021 Hair Report, OLAPLEX was ranked as the hottest hair brand, and biggest social following with 11.3 million hashtag mentions.

I started trying out all the products about two months ago. They are already gone, every last drop and I intend to restock my vanity! My hair is long, over-processed dry and brittle from hours in the summer sun and within the first use, my lackluster locks felt immediately transformed. Soft, silky shiny and healthier with every use.

The brand is poised as the leader in the haircare category,  touted as the must-have hair product from celebrity hair stylists or as part of a shopping haul in a list of all-star products, the brand is all over social media especially TikTok. 

The blockbuster OLAPLEX No. 3 Hair Perfector with one sold every 5 seconds, has been the holy-grail hair pick for years and the launch of the new OLAPLEX No. 8 Bond Intense Moisture Mask is being met with rave reviews in social media. And you can count me and my daughter Kimberly in on that!


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