Current Obsession: White Truffle TRUFF

TRUFF is a swanky truffle hot sauce with hype – and now that I got the chance to try it…I’m all in! TRUFF’s combination of red chilis and black truffle from Northern Italy delivers a silky mouth feel designed to level up any dish. It’s smooth and fiery and all the reason to get all sauced up this holiday season.

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But wait…recently, the brand garnered a wait list of over 10,000 for their limited-edition release of White Truffle TRUFF – which is now available throughout the holiday season. White Truffle Limited Release is a curated blend of ripe chili peppers, organic agave nectar, white truffle, and a hint of organic coriander. I mean…it’s amazing. I made myself a white spinach pizza, drizzled on some of this good stuff and it was pure heaven. Since then, I pretty much use it on everything and now I have totally turned a cold shoulder to (boring) ketchup.

It’s a limited release so pardon the pun and get it while it’s HOT! It’s available in all 50 states, including exclusive shelves like Neiman Marcus and Barneys or you can score it online right now – $34.99 plus free shipping. It’s an upscale, unique foodie gift that won’t burn through your holiday stash!

Founded by Nick Guillen (29) and Nick Ajluni (24), TRUFF has created a distinct space for themselves in the otherwise ironically bland hot sauce world. Utilizing advice from the likes of design mogul Jon Buscemi and Aaron Levant (the founder of cultural phenomenon ComplexCon) the brand has been able to bridge together the swagger of streetwear culture with the Instagram-centric life cycle of food – resulting in a hot sauce that is exclusive, eye-popping and mouthwatering.



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