Danessa Myricks Beauty Expands to US + Canada Sephora Stores

The cult-favorite beauty brand is now available at Sephora.com and in-stores at over 300 Sephora locations across the US & Canada starting April 9th

Danessa Myricks Beauty, the beloved line of multi-use makeup created with every skin tone in mind – just announced Sephora as its new retail partner after the success of its direct-to-consumer debut with the multinational and prestige omni-retailer. The brand is now available at Sephora.com and will be available in 311 Sephora stores across the US and Canada on April 9, 2021. Since 2015, Danessa Myricks Beauty has gained popularity for its innovation, broad inclusivity across skin tones, gender and personal styles, and is a coveted brand in the high-performance beauty space, a category which offers a wide range of multifunctional products for everyday beauty routines to fashion-forward looks.

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With a super-accessible price point, an eye-catching product line, and a message around creativity and representation through makeup, Danessa Myricks Beauty has quickly become a fan favorite. Now, shoppers can enjoy an array of versatile products—including the bestselling Colorfix—that can be used for the eyes, face, and lips on all skin tones.

Beauty consumers who eagerly responded to the brand’s initial online launch of over 80 SKUs, can now experience the in-store addition to Sephora’s selection. Perfectly timed for spring, the brand’s fun, versatile and dewy makeup solutions in gorgeous hues and dazzling shades invites everyone to discover an inclusive world of beauty with no boundaries. Various items are available and work together to customize an endless array of makeup looks—your imagination is the only limit.

Sephora shoppers can purchase the below products from the Danessa Myricks Beauty collection in select stores beginning April 9th with prices ranging from $18-$26:

  • Colorfix 24-Hour Cream Color ($18) A supremely versatile hybrid cream color and extreme long wearing paint that can be safely used on lips, eyes or face. Formulated for remarkable longevity and endurance. (Available in 6 shades)
  • Vision Flush ($20) A highly pigmented, smoothing, multipurpose liquid color product with a satin/semi-matte finish that can be used on the eyes, lips, and cheeks. (Available in 3 shades)
  • Dew Wet Balm ($22) Designed to create an instant “glass skin” natural and fresh glow, this lightweight, translucent highlighting & hydrating balm is infused with jojoba oil and other hydrating and skin softening ingredients to effortlessly accentuate natural skin highlights. (Available in 3 Shades)
  • Power Bronzer ($26) A long wearing, blendable, buildable, cream bronzing base with a matte finish to naturally sculpt, shape, and define by softly shading the contours of the face. (Available in 3 Shades)

About Danessa Myricks Beauty

Beauty can feel like an exclusive world. Danessa Myricks Beauty was founded on the principle that race, gender, age and personal style should not limit anyone from experimenting with makeup and discovering their signature look. When we launched, we reimagined what makeup can be and developed innovative multifunctional products that work everyplace on every face. Our high-performing products give makeup artists and consumers alike the freedom to play outside the box. All Danessa Myricks Beauty products are cruelty-free and do not contain phthalates, parabens, sulfates or mineral oils. For more information about Danessa Myricks Beauty products, follow her on Instagram, and visit danessamyricksbeauty.com or sephora.com.


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