Dawn Celebrates 40 Years of Saving Wildlife at Grand Central


Every BELLA loves a good Instagram backdrop and we’ve got one that’s sure to impress! Tomorrow, July 19th, you can head to Vanderbilt Hall in Grand Central Terminal for an amazing activation to kick off Dawn’s latest campaign: 40 Years of Helping Save Wildlife!

Don’t miss a beat! Click HERE to become a BELLA Insider!

The free activation runs from 9:30am until 7pm, where 75,000 3D birds will be released to soar around the hall (like Hogwarts, but better). The company compiled images and footage of larger-than-life bird wildlife for an amazing interactive spectacle that will take over a beloved New York City landmark to pay tribute to the 75,000 oiled wildlife animals that have been rescued and released back into the wild over the past 40 years along with Dawn’s partners, International Bird Rescue and The Marine Mammal Center.

Make sure to go check it out!

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