Emporio Armani Fragrance – Pop-Up Installation – Oculus, NYC

Fragrance fans, save the date!

Touch the sky in an exclusive immersive experience only at Giorgio Armani Beauty’s Emporio Armani Pop-up Installation to experience their newest fragrances Because It’s You (for women) and Stronger With You (for men). Capture your infinite moment and get complementary engraving with each purchase. Located at the World Trade Center Oculus in NYC from August 17th to August 27th, from 11:00 A.M. – 7:00 P.M.

Presenting a new dialogue of fragrances for him and for her, 2017 is the year for two new fragrances that express a contemporary lifestyle and speak to a new generation: for her for him.

Two names that initiate a dialogue of love depicted in a series of short films starring Matilda Lutz and James Jagger, directed by Fabien Constant. Matilda and James are both the faces of the fragrances. One perfectly feminine, the other generously masculine. Together they communicate, they challenge, they seduce.

For her / BECA– USE IT’S YOU: Hers is happy, delicious, sparkling, simply irresistible like a ripe raspberry in its perfect and most elegant naturalness when combined with neroli. Bold, immediately captivating, hers expresses the urgency of a love that takes every chance to declare itself: BECA– USE IT’S YOU.

For him / STRONGER WITH YOU: His lives in the present, molded by the energy of modernity. Unpredictable, he surprises with his originality, like the spicy accord in the top notes – a mix of cardamom, pink peppercorn, and violet leaves. His communicates with sensuality, like the way smoky Vanilla Jungle Essence falls in love with the sugar coated chestnut accord, succumbing to his magnetism: STRONGER WITH YOU.

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