Did you know that Care Bears™ turn 35 this year?
To celebrate this major milestone, one of our favorite brands, Boy Meets Girl® has partnered with Care Bears™ and the high-end store, colette in Paris (with a separate collection available on BoyMeetsGirlUSA.com) with a stylish new athleisure collection.
Stacy Igel, Boy Meets Girl Founder and Creative Director shared, “I grew up with the pop-culture phenomenon of Care Bears™, and the opportunity to help celebrate their 35th Anniversary with an extra-special collection is so exciting! In November 2015, Boy Meets Girl launched in colette, and I am pumped to further the brand’s expansion through the unique collections and to see Boy Meets Girl x Care Bears in the window at colette.”
Sarah Andelman, Creative Director of colette, explained, “We love Boy Meets Girl, and we love Care Bears – so the two together can only be beyond cute! We’re happy we could develop an exclusive collection to commemorate 35 years of Care Bears in 2017, and Valentine’s Day is the perfect day to launch this loveable collection!”
“Our 35th Anniversary is all about caring, sharing and hugs, so celebrating with Boy Meets Girl and colette in the city of love is perfect for Care Bears this Valentine’s Day,” said Nora Wong, Vice President of Domestic Licensing, American Greetings Entertainment. “The success of the Boy Meets Girl x Care Bears 2016 collection has amped up excitement for the loyal fans of both brands, and this exclusive anniversary collection at colette is a testament to Care Bears as pop-culture, lifestyle brand for fans of all ages.”