Fierce Fashion

From multi-use jewelry to the answer to your mask woes, these companies have taken fashion to the next level. While it’s fine to blend in with the crowd, these three innovative fashion brands certainly stand out, and we’re here to tell you why…

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Friends and founders Seble Alemayehu and Fei Z. Biratu launched Yenaé back in 2018 in order to bring the story of Africa to the world. Both were born in Ethiopia but now reside on different continents—one in America, the other in Ethiopia—but both had a desire to share Africa’s rich culture in a unique way.

Yenaé, which is derived from the Amharic language, means “mine” and symbolizes the friends’ desire to share their experiences with their customers. Their jewelry is made from recycled materials, including brass, sterling silver, 14-carat gold, and rhodium, as well as ethically sourced gemstones from Ethiopia.

Not your typical jewelry brand, Yenaé stands out in multiple ways. While the jewelry is inspired by African culture with a modern twist, it speaks to the wearer in many ways, namely, most of the jewelry can be worn in different ways, ensuring the customer versatility with their purchase. Additionally, curated stories are offered with each item, passing on local and traditional knowledge from the provincial historians and storytellers the company works with.


Lara Eurdolian, founder of the award-winning blog Pretty Connected, launched her accessories line of the same name a few years ago and can now add fashion innovator to her already impressive resumé. The brand came about when Lara couldn’t find fashionable and functional camera straps to don on her many excursions, so she created her own.

What began as a multi-use strap for cameras, water bottles, and purses has now garnered a huge wave of fans utilizing it as a handy-dandy mask strap. Both gorgeous and sturdy, the chains come in an array of colors and styles, double as chic necklaces, and introduce ease into our new mandatory accessory.

Pretty Connected also sells empowering rings, cell phone cases, and other accessories that you shouldn’t wait to shop. Plus, 15% of all sales are being donated to worthy causes such as the Ahmaud Arbery Fund, No Kid Hungry, and Feeding America.


Tired of luxury eyewear brands that were too serious and too exclusive, founders Judge Khanna and Saif Ghobash came together to create a brand that evoked humor and included people from all walks of life. Born to help wearers evoke self-confidence and live in the moment, SpiltMilk Eyewear is comprised of show-stopping designs and colors that are truly unique.

You won’t find other brands with styles like these. Each pair can be adjusted to fit every person like a glove, thanks to the combination of titanium and metal they are handmade with in Japan. Each design is inspired by a different luxurious destination, from Bali to Phi Phi to Aspen. Maybe most playful of all, each pair comes in a matte black milk carton design that you won’t want to wait to open.


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