Meet Boss Babe + Entrepreneur Jessica Shin: Beautifying the Women of NYC with FLAIR

With a devoted following as a beauty expert and eyelash stylist for over 17 years, Jessica Shin, has taken her experience in the fashion and beauty industries and found her niche in the glamorous world of beauty enhancements. When Jessica opened FLAIR Beauty & Eyelash Studio four years ago, in the heart of New York City, it encapsulated the essence of her belief in the individualized enrichment of natural beauty.

FLAIR Beauty & Lash Studio is an eyelash extension studio located just a few blocks from Bryant Park, where the “who’s who” of Manhattan come for their lash and makeup desires. In the words of owner, Jessica Shin, “FLAIR provides customized perfection for every person.” Whether it be the quality lashes from Korea, complimentary collagen eye pads or FLAIR’s very own Glam Scale – the perfect visual aid in choosing your lashes – FLAIR promises to deliver a personalized experience with gorgeous results.


Women today live non-stop lives, especially in The City That Never Sleeps, but shouldn’t have to sacrifice feeling beautiful while juggling friends, family and a career. Believing that every woman should feel effortlessly beautiful and confident, Jessica has taken the influences of her Korean culture and created a unique approach to everyday beauty. Accentuating and highlighting the natural beauty in a woman, allows for each of her clients to feel comfortable in their own skin.

From a warm greeting, to a customized consultation, Jessica makes each of her clients feel welcome and comfortable, while addressing their individual needs and preferences. Once you choose the length, shape and fullness you desire, Jessica’s team welcomes you into the lounge, where you can drift off to the melodic sounds of classical music, while the gentlest of treatments begins on a cushioned bed, under plush blankets. Using custom-made, high quality adhesives and synthetic lashes from Korea, FLAIR looks to build long lasting relationships with their clients by ensuring natural looking results, long lasting lash applications, the maintenance of a client’s own natural lashes and a comfortable environment.

In Korea they say ‘Ssang-uhll,’ which means bare or natural face and, culturally, Koreans want to show that they look beautiful naturally,” says Jessica. “Even the Korean cosmetic industry, which has hit a boom in many international markets, is trying to tackle the concept of natural makeup. I believe that semi-permanent makeup and eyelash extensions aide the natural foundation of every woman’s natural beauty; just as a home must have a great foundation before being decorated.”

Jessica has years of experience sharing her passion, for not only makeup and eyelashes, but the business of catering to some of New York’s most elite.  Tapping into her own experiences of improving the operations and infrastructure of other highly rated New York eyelash studios, Jessica has been the brains, heart and soul of FLAIR for FOUR years. Celebrating her four-year anniversary, Jessica is truly the embodiment of women’s empowerment through helping others to feel their best, running a successful business as a woman entrepreneur and by creating a lasting impression on everyone she meets.


Jessica Shin

FLAIR Beauty & Lash Studio is located at 7 West 45thStreet, Suite 503. Appointments can be made on their website or by phone at 646-590-1192.


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