From Beauty to Fashion, Here Are A Few Of The AAPI-Owned Brands We Are Loving

With May being Asian American and Pacific Islander Month, right now is an especially important time to support Asian-owned businesses. Being purposeful about the brands you shop is a great way to celebrate this heritage month, which is why we would like to highlight a few luxe Asian-owned fashion and beauty brands, dedicated to empowering AAPI creatives and bringing necessary Asian-American representation to the fashion and beauty industry.

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Cellular MD 

Growing up a “Derm Daughter”, Erin Moy recognized from an early age the beauty industry’s long history of profiting from Asian tradition, labor, and innovation. Determining there was a gap in the beauty industry of AAPI entrepreneurs, Erin Moy created Cellular MD in collaboration with her father and world-renowned Medical and Cosmetic Dermatologist, Dr. Ronald Moy, MD, FAADA diplomate of the American College of Mohs Surgery and the American Board of Dermatology, Dr. Moy is also the founder of Moy Fincher Chipps Facial Plastics & Dermatology. The Moys understand that personal self-care should be safe and inclusive to all BIPOC consumers, which is why Cellular MD products combine 3 primary ingredients: Circadian Repair Proteins (DNA Repair Enzymes), barley-derived Growth Factors, and Niacinamide. Cellular MD works to modify skin behavior on a cellular level to repair the DNA damage, inflammation, and breakdown of collagen brought on by blue light rays, air pollutants, and UV rays.

Joah Love

Founded by Korean-American designer, mother, and entrepreneur, Ahyoung Kim Stobar, Joah Love is a versatile line of high-end loungewear clothing that is fuss-free, seriously cool, and made locally in California. As a proud Asian-American business, Joah Love uses its platform to advocate for long overdue change, to inspire other AAPI female designers, and to create visibility for the underrepresented Asian community. As one of the many philanthropic initiatives of Joah Love, the brand donates a percentage of monthly sales towards the AAPI Women Lead and #ImReady Movement. These charities aim to strengthen the progressive political and social platforms of Asian and Pacific Islander communities in the U.S. through the leadership of self-identified AAPI women and girls.


A K-beauty favorite known for their high performance, cruelty-free sheet masks, skin care, body care and hair care. Lapcos creates products based on the most exciting trends using unique ingredients and proven efficacies available. Sheet Masks start at $3 and are available at a variety of retailers such as, Amazon, Anthropologie, Revolve and more! Use discount code: HEREFORYOU20 for 20% off sitewide.

Mono B

This fashion meets functional brand prides itself on its size-inclusive collection with unique fabrications, futuristic designs and prints at an affordable price. The brand’s Recycled/Eco-Conscious Selection was constructed using either 100% recycled polyester or 100% recycled nylon (and woven with an elastic fiber such as spandex or Lycra). Mono B designed for high-intensity activities or for relaxing on the couch, whatever the activity Mono B is sure to be the best fit! The collection ranges from $19 – $49 and includes sports bras, tops, leggings, jackets and more! Use discount code: HEREFORYOU20 for 20% off sitewide.


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