From Fashion to Philanthropy, Aimee Kestenberg Announces Partnership with Non-Profit Comfort Cases

Launched in early 2013, the globally recognized lifestyle brand, Aimee Kestenberg, offers a wide range of handbags, accessories, luggage, jewelry, and baby apparel. It is distributed across department stores, specialty stores, e-commerce, as well as TV retail. In 2018 & 2019, the brand landed on the prestigious Inc. 5000 list of Americas’ fastest-growing private companies. Aimee was presented the 2019 NPD Growth Driver Award by the esteemed Accessories Council at the Design Excellence Awards in New York City.

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The Milan Bum Bag, a standout customer favorite from the namesake lifestyle brand, was recognized by the NPD Group as the number one item in the top growth category over a 12-month period. In addition to the line’s staple pieces, Aimee also recently launched a line of baby apparel and bags. The assortment continues to embody the brands Australian inspiration and was designed to fill a void in the infant & toddler category according to Aimee, a mother herself. Featuring unique functionality and cool casual prints, the new line includes boys’ and girls’ apparel, ranging from infant to nine months, with plans to expand to toddler sizes.

On Friday, November 1, 2019, Aimee Kestenberg will proudly announce their partnership with Comfort Cases, a non-profit organization dedicated to replacing the use of trash bags and providing foster care children with the proper necessities needed to help maintain their sense of dignity and self-worth. Rob Scheer founded Comfort Cases in 2013 to help children in foster care feel a sense of dignity and self-worth as they make difficult transitions from home to home. Rob, a former foster kid himself and now an adoptive father of four children from foster care, is dedicated to helping by providing “Comfort Cases” – backpacks and duffel bags lovingly filled with brand new pajamas, blankets, journals, pens, coloring books, crayons, toiletries and previously loved books and stuffed animals.

Under the umbrella of Affordable Luxury Group, the Aimee Kestenberg brand is producing backpacks and duffle bags at cost for Comfort Cases to distribute across the United States. Known for their impactful messaging, the brand found this partnership to be an organic one. “When I first listened to Rob Scheer speak, I was so inspired by what he wanted to accomplish.” says Founder and Creative Director Aimee Kestenberg, “I knew right away that I wanted to work with him and contribute to his mission.”

“We are thrilled to be able to partner with Aimee Kestenberg and Affordable Luxury Group” said Comfort Cases Founder, Rob Scheer. “With Aimee’s creative vision and Affordable Luxury Group’s logistical support, we will be able to bring hope and dignity to more youth in foster care across the United States. Through our collaboration, we are one step closer to eliminating trash bags from our foster care system.”

“Together we will make sure that the use of trash bags in the foster care system is forever abolished,” continues Kestenberg, “No child should have to carry a trash bag to school each day. I look forward to solving this problem alongside Rob and the Comfort Cases team.

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