Gold In September

Every day, approximately 36 children are diagnosed with cancer. Pediatric cancer remains the leading cause of death by disease in children and the incidence of invasive cancer in children is up 29% in the last 20 years. Despite the need for progress and resolution, childhood cancer awareness and, thus, financial support has not reached the same national level as other cancer awareness campaigns. Numerous childhood cancer foundations and hospitals work judiciously on treatments and therapies; however, since most organizations work independently, no one umbrella of awareness exists to unite efforts and elevate a rising tide of attentiveness and call to action childhood cancer needs and deserves.

The concept for the G9 Childhood Cancer Project was created by Annie, an 11-year-old who saw the nation turn pink in October and became determined to turn the world gold in September for kids battling cancer.  

Traveling around the country for various treatments with her twin brother Jack, who was battling pediatric cancer, Annie was eyewitness to the critical need for advancement.  Annie said, “When a child is diagnosed with cancer it affects the family and the community.  It’s devastating.  My goal is to get everyone thinking about and wearing gold in September so we can bring an end to childhood cancer.”


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