Designing with a Purpose
One industry in particular has been stepping it up in the fight against the international pandemic, COVID-19. With healthcare and essential industries overburdened, the fashion industry has made a significant commitment to give back and show support when the world needs it most. These are just a few design leaders who are doing their part in creating vital, personal protective equipment, as well as donating funds and other contributions to aid our frontline of first responders.
Holly’s Dune Jewelry creates fine experiential jewelry using sand and natural elements from around the world. Now is a great time to take a moment to reflect on positive memories and special experiences, while helping to support small businesses. Ten dollars from the sale of their Touch the World 7 Continent Global Bracelet will be donated to the DirectRelief COVID-19 Response Fund, which delivers protective masks, exam gloves, and isolation gowns to areas with confirmed COVID-19 cases. This exclusive bracelet comes in black or tie-dye, and holds sand and natural elements from all seven continents. DuneJewelry.com
Local and national forces have been asking for help with medical supplies, and to answer that call, Kendra Scott is stepping in. The designer jewelry brand is repurposing existing materials by donating their yellow-branded bandanas to local female volunteer groups to sew masks that are donated to various hospitals in the Austin, New Orleans, New York, and California areas. After launching a social media post on this initiative, Kendra Scott received more than 1,000 requests for bandanas from all across the country and has since committed to producing 4,000+ masks for frontline workers. KendraScott.com
Lahive is a Los Angeles-based womenswear brand, producing ready-to-wear collections that utilize superior fabrics to accentuate fit and feel, with a strong focus on sustainable fashion. Acknowledging that the COVID-19 crisis has changed everyone’s priorities for the time being, Lizzy Lahive, Lahive’s founder, was drawn to the social media outcry for our healthcare and necessity workers. She explains, “It is so easy to take for granted the contribution and sacrifice made by healthcare workers, so I decided to put everything on hold and have been personally making masks.” The designer knows she won’t be able to cater to this need forever, but for now, she is doing what she can and encourages everyone to do the same for their communities. ShopLahive.com
Nicole Miller is an iconic global womenswear brand, designed in New York City. Nicole has been working in the industry for more than 30 years, and has recently transformed her signature graphic prints and luxe fabrics to serve a good cause in light of COVID-19. “I started making masks at home a few weeks ago when quarantine first began. I’ve been making them for my friends and family, while sharing tutorials on my social media and website, so that everyone can learn how to make their own with items found in their homes. Recently, I came up with an easy pattern to make masks with t-shirts and elastic hair ties. You can have some fun with them by choosing shirts with patterns and prints. We all need to do our part by staying home, staying connected, and of course, remembering to wash our hands!” NicoleMiller.com
Marc Bouwer is a sought-after fashion designer, specializing in women’s eveningwear. His designs have graced red carpets and the pages of magazines, including BELLA’s 2019 Fashion Issue. Living in New York City, Marc quickly recognized the need for protective facemasks and knew he had the skill set to make a difference. “I realized we all needed masks and that they were in short supply, so I set out to create washable masks that were aesthetically pleasing. I explored the cut and placement of straps to get a better fit, and I also found that neoprene gave me the stretch and wearability I was looking for.” MarcBouwer.com
JESSE GRE RUBINSTEIN
The iconic women’s fashion brand Anne Klein has united with the namesake designer’s granddaughter, Jesse Gre Rubinstein, to provide relief during the COVID-19 pandemic. To meet the immediate need for PPE, the brand announced the procurement of 100,000 facemasks through its supply chain, which will be distributed by Jesse to essential workers and community organizations providing relief across the United States. “I am honored to have the opportunity to play a role in supporting my grandmother’s legacy by highlighting inspiring individuals who, even during this time of great uncertainty, embody the vision and strength to empower their community and uplift those around them.” AnneKlein.com
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