Lana Bramlette of Lana Jewelry; “The Queen of Hoops”

When 27-year-old Lana Bramlette was on the hunt for the perfect pair of fine gold hoops, she couldn’t find her earring vision anywhere. This was the starting cause of her founding her own jewelry brand, Lana Jewelry. Referred to as the “Queen of Hoops,” she built a brand that has provided confident and forward-thinking women with high standard pieces.

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In a market dominated by men and the metal trend being platinum, Lana took hold of an opportunity to create a line of pieces that not only exuded her style, but would appeal to women like her who had the desire for fine jewelry. In 2002 Lana began to grow her brand and broke the price barrier for fine jewelry, giving women the ability to self-purchase luxury items at an affordable cost. She started this journey with the creation of a custom 14kt nameplate in honor of her business partner and now husband Rob, which led to the creation of many effortlessly seductive and beautiful lines of jewelry. 

Today, Lana Jewelry has taken the industry by storm and become a multi-million dollar brand. With the range of styles the company provides, women have been loving the necklaces and earrings that emulate the glamor of the 70s and 80s Lana finds so inspiring. Celebrities such as Madonna, Gwen Stefani, Angelina Jolie, Jennifer Lopez and many more have all rocked the striking jewelry Lana has poured her passion and visions into.


This year, Lana Jewelry is celebrating their 20 year anniversary, and has released their latest collection TWENTY Vol. 1 in honor of this accomplishment. Filled with staple gold chains, lavish diamond styles, and iconic hoops, their biggest line yet features over 200 sexy, bold, and trendy pieces that highlight the anniversary’s theme of empowering women. Celebrate Lana Jewelry’s accomplishment of 20 years on the market by checking out their collection in stores including Nordstrom, Fred Segal, Bloomingdales, etc. as well as online at!


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