Mamava’s birth story goes the way most revolutionary stories tend to: with a social issue spanning across generations of women and an urgent need to remedy it. It was Labor Day of 2006. The New York Times had just featured an article written by Jodi Kantor. The excerpt outlined the hardship mothers faced when trying to continue breastfeeding while returning to their careers.
“As pressure to breastfeed increases, a two-class system is emerging for working mothers. For those with autonomy in their jobs — generally, well-paid professionals — breastfeeding, and pumping it requires, is a matter of choice…. But for lower-income mothers…pumping at work is close to impossible, causing many women to decline to breastfeed at all, and others to quit after a short time.”
And just like that, the groundwork was laid. Mamava was born to respond to this injustice; and with it, the message that nursing is a right rather than a privilege. Now, Mamava, expert in lactation space design, has more than 850 pods in 46 states and Washington D.C. including airports, train stations, malls, hospitals, universities, corporate offices, schools and hundreds of private businesses.
The business’s success is rooted in both providing a private and a sanitary lactation space for mothers, and in transforming the culture of breastfeeding by reminding passersby that breastfeeding should be supported and celebrated by all. Mamava is not just for mothers; its benefits are shared among babies, families and all of society at large.
Mamava’s commitment to women of every race, age social background and religion continues to grow. Just in time for the 4th of July, they will be launching the first lactation suite at a US National Monument on Liberty Island. The Statue of Liberty, modelled after Libertas, the Roman goddess of freedom, now provides a private, clean, and comfortable space for moms to pump and breastfeed. The suite is accessed via the free Mamava mobile app that helps parents find pumping and breastfeeding-friendly locations. The suite was placed by Evelyn Hill, Inc., operator of concessions on Liberty Island, who estimates 17,000 people will pass by each day during the summer.
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