This black history month, the music legend Maxwell has announced his latest partnership. The multi talented award-winner released a capsule collection with STATE Optical Co. titled, “REUNION,” a reference to the entertainer’s debut album ‘Maxwell’s Urban Hang Suite.’ This latest fashion collaboration takes inspiration from Maxwell’s neo-soul aesthetic. “We wanted to make something classic and timeless connected to songs I have written,” Maxwell stated.
The singer’s music has been the soundtrack to a neo-soul culture movement for over 20 years. Maxwell continues to use his platform to promote voting rights, being an ally to serve underrepresented communities, and lend his support to Stacy Abrams, founder of Fair Fight Action.
The Brooklyn native hosted an intimate party during New York Fashion Week to celebrate his collaboration. Maxwell’s latest design partnership with American luxury eyewear brand, STATE Optical Co.. Within this classic collection are two styles: SUMMER, aviator glasses that will be available in 3 colors, and REUNION, an Accessories Council award-winning style that first appeared in the collab’s debut collection in 2021. Then, the multi award-winning artist told Vogue.com, “What excited me most about this is, that it’s not just a vanity project. This has purpose. It’s going to help 20 students receive free college education optometry scholarships. The winners will have the opportunity to even open up their own eyewear store or their own practice, and I’ve always loved sunglasses.”
With this sophomore launch, a portion of all sales goes to The Vision Council Opening Your Eyes Scholarship (O-YES). The scholarship was created due to the diversity struggles across industries in 2020, this initiative seeks to provide more opportunities to teens in black and brown communities. O-YES provides tuition, internship, and mentorship opportunities to high school seniors who aspire to become opticians. “We’re excited to see everything these students will achieve, and I feel grateful to play just a small role in helping them reach their future career,” says Maxwell. “It has truly been a joy to be on this board. Our scholarship honorees continue to inspire me daily.”
Photo Credit: Stefan Bunbury, www.Stefanbunbury.com, MUSZE