Meet Urvi Tejani the Founder and Creative Dirctor of Red Carpet Rocks


Urvi Tejani is the glamorous founder and creative director behind the unique rental jewelry company Red Carpet Rocks. The motivation behind her company is to make every woman feel beautiful, special and like a superstar worthy of walking the red-carpet regardless of her financial bottom line.

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“I like for jewelry to tell a story and to talk about what I’m wearing. That’s more important to me than wearing a name brand or label.”

Red Carpet Rocks is the first rental jewelry company of its kind which offers unique costume jewelry pieces to women across the United States. After running her own bridal jewelry company for 14 years, Tejani, came up with this idea after her brides inquired if they could rent rather than buy some of her exquisite pieces. She quickly realized there was a lack of affordable bridal accessories in this space, so Tejani wanted to fill this void.  Red Carpet Rocks currently has over 700 pieces which can all be viewed and rented via her website

“Jewelry is such an important component of any outfit, but it can be expensive to keep adding new pieces to your collection each time you’re dressing for a special event or occasion. We’ve really seen how much shoppers appreciate having the option to rent beautiful jewelry at a fraction of what it would cost to buy the same piece or pieces.”

Every time a shopper rents a piece of jewelry through Red Carpet Rocks, she receives her chosen items, delivered directly to her doorstep in just 2-days. All of the pieces are packaged in a regal red box. After the rental period is over, the jewelry items are simply placed back in a prepaid box/envelope and sent back via the mail.

Tejani personally curates all of the jewelry for Red Carpet Rocks, which offers a wide range of magnificent earrings, bracelets, necklaces and cocktail rings. These well-designed pieces are meticulously constructed from countries all over the world including India, Turkey, Bali and the United States.

The more you rent the more you save. One-piece rents for only $39, two pieces for $59 and three pieces for $79. First-time renters also get a 10% discount on their first piece when they sign up.

And for those of you who are jewelry lovers, need exciting new content for yourInstagram pics, or have a thrilling event to attend and live in the New York City area, you’re in luck! Red Carpet Rocks will be having a 2-day pop up shop extravaganza, in a glass mobile truck, on June 12Th from 12-8 pm (in Bryant Park 40th between 5Th/6Th) and on June 13Th 12- 9 pm in the Meatpacking area (on Washington Street/13Th ) For more info about Urvi Tejani or Red Carpet Rocks go to!

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