The NoMad District in New York

One of my favorite areas in New York is the NoMad district with its stunning architecture and its convenience to both midtown and downtown. The beautiful $18 million dollar renovation of HGU New York, located at 34 East 32nd Street marries both style and substance and stands as crown jewel to the Park/Madison area.

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By Elena Murzello

Preserving the history of the 1905 landmark Beaux-Arts structure designed by architect Frederick C. Browne, Alfa Development collaborated with hospitality designer Peter Guzy of Asfour Guzy Architects as well as DD Allen of Pierce Allen Design to ensure all spaces are both comfortable and chic.

Gallery 151, provided the curated art throughout the hotel featuring New York’s emerging artists among icons such as Fab 5 Freddy and Liz Markus. The walls are bursting with artwork accented with large, ornate flower arrangements that create an atmosphere unique to HGU New York. 

Establishing a home-away-from-home experience, each of the 90 guest rooms is decorated with serene grey and white décor, 300-thread count Frette bedding, bath and beauty products from New York’s own C.O. Bigelow Apothecaries. The pillows deserve a special mention – they are incredible. Varying in firmness with white goose down and feather fill, HGU New York provides guests with options to complement their sleep.

The 1905 Lounge is complete with a fireplace from the building’s original structure. A large TV is masked behind a mirror, not competing with the décor and will serve as the perfect place for film screenings as well as meetings and intimate events.  In October 2016, the hotel restaurant will open and provide room service and in 2017, guests can enjoy the city’s nightlights when the rooftop opens. 

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