Pre-Juvenation is the “New Black”

For 26-year old Naomi Goldstein, moisturizing and facial masks simply aren’t enough. So, she’s recently added visits to her plastic surgeon’s office for Botox, laser treatments and micro needling to her skin care routine.  She’s not alone. According to an American Academy of Facial and Reconstructive Surgery (AAFPRS) study, cosmetic surgery offices across the country saw a 72% rise in those under the age of 30-coming in for injectables to erase wrinkles, plump lips and resurface the skin. It’s called “prejuvenation” and it’s taking over the industry.

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Younger patients feeling pressure for self-improvement site social media upkeep and a competitive workforce as the main cause of their preventative tactics. They not only want to compete with their own generation but also an older pool of colleagues too, so they’re getting these pre-juvenation procedures to give them their aesthetic advantage.

Millennials – the most popular generation to embrace social media – use the platforms as a primary form of communication via apps like Instagram and Snapchat, where physical appearance reigns supreme. Some 88-percent of 18-to-29-year old’s say they are frequently active on social media so their appearance matters. Celebrities, like Kylie Jenner, also have a hand in the recent surge of interest from younger women and men. On Instagram, for instance, celebs show off enhanced lips and lingerie pics. Also: many are much more open about undergoing treatments, offering praise to the doctors for their improvements. Board Certified Plastic Surgeon Dr. Farrokh Shafaie has been on the receiving end of many such posts. “Plastic surgery used to be something people didn’t openly share,” he explains. “It’s really not a secret anymore, it’s just viewed as reasonable maintenance.” Many would concur. Just as one would go to salon to color gray hair or openly apply moisturizing shampoos to keep their locks looking lush, the plastic surgeon is the self-care of choice today for the skin and body.

Finding the Fountain of Youth

Seven of 10 plastic surgeons say they saw an uptick in 2019 in this younger age range as their mission is to remain youthful, halt the clock and avoid the need for bigger procedures like facelifts and eyelifts later in life. Simply put, younger patients are preventatively taking measures now to control the aging process later. “More millennials are seeking to maintain and extend their youthful appearance rather than shave years and often decades off their looks,” says Dr. Shafaie. “It’s an extension of prior self-care routines these young women have established which translates to aging prevention and maintenance. They ask for ‘Baby Botox’ so they look better, not different.”

            Less is more – not just with this age group but on the plastic surgery circuit. The hot trend for 2020, according to hundreds of plastic surgeons surveyed, is “subtle beauty.” Gone are the earlier sought-after frozen-looking faces and tight skin. Shafaie says he never errored in that direction, always opting for a natural-looking enhancement, and is thrilled the rest of the industry is leaning in that direction too.

Some of the newer players we’ll see on the forefront in 2020, according to Shafaie, are fillers which will enhance the skin’s volume without distorting it! Next year, we’ll see a new batch of fillers introduced into the marketplace, which is very natural-looking. They will be able to extend the look of bones in one’s face too and they’ll last longer than other fillers often used today like Restylane and Juvederm.   

            Shafaie says we’ll also see an influx of ultrasound/radiofrequency treatments for skin tightening. As skin ages or weight loss occurs, skin can sag and look “loose” so non-invasive treatments, which heat up the skin, cause it to shrink – leaving the area, smoother, tighter and looking years younger.

With all the in-office, minimally or completely non-invasive treatments growing in leaps and bounds, it’s only natural awareness and interest would follow suit. Of course, Shafaie offers the basic 411 pieces of advice to all his patients too: Drink lots of water, get plenty of sleep and use SPF daily. That along with a little filler or laser peppered into a skin care roadmap will avert the need for the knife later in life. Millennials may be on to something!

By: Dr. Robi Ludwig


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