Real Talk with BELLA: Motherhood + Biz with Never Fully Dressed founder, Lucy Aylen

If you’re not familiar with Never Fully Dressed, you will be today. It’s an amazing UK brand available on ShopBop, Nordstrom, and Asos. Founder, Lucy Aylen, is a mother of three, who after giving birth to her third child during the COVID-19 pandemic, buying back her stock from retailers and continuing to design every print and pattern, Lucy decided to take things a step further, developing styling videos for all pieces in her backyard. But that’s not all! While breastfeeding, Lucy continued to show how her collections filled a gap in the marketplace for stylish, trendy clothes that she could breastfeed easily in. We talk motherhood, business + how the pandemic has helped her pivot her brand and grow.

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