TALIA Jewelry, the company co-creating unique luxury jewelry alongside its customers, announces its “Hidden Diamond” campaign at its pop-up shop in New York City. During the length of the campaign, TALIA will hide real white gold and diamond charms in its collections, which are virtually indistinguishable from their gold plated sterling silver and diamond cut cubic zirconia stones, proving the high-quality of its charms. Once the purchase is complete, TALIA will reveal to the customer whether the charm they have chosen is a gold and diamond charm. Every charm has 145 setting diamonds in a total weight of 1.4 carat.
TALIA Jewelry was born out of a need to cater to the wishes of today’s confident, successful woman; a woman who wants her jewelry to be both unique and versatile, precious and affordable, and most importantly, meaningful.
The feeling customers get when entering a store is the most important part of the entire shopping experience. TALIA is transforming customers into co-creators from the minute they walk through the door, with the ability to look, touch, and feel the charms on display, selecting the first that catches their eye. The Hidden Diamond campaign aims to show TALIA’s impeccable quality by mixing real gold and diamonds among their existing lines of gold plated sterling silver charms and diamond cut cubic zirconia stones, giving one in 25 lucky customers the chance of unknowingly taking home a diamond and white gold charm at the price of $100, instead of the $1,800 the charm would cost.
TALIA Jewelry is all about mixing, matching, unmatching, and making your own statement piece. Multiple charm designs, colors, and chain lengths allow you to make a monochrome creation one day, or a bold, multi-colored, multi-shaped piece the next. Its design studio offers shoppers an opportunity to customize every design from its three collections of pendants: TALIA’s Opus, Brio, and Aria collections, which contain more than 300 charms collectively, from which different shapes can be assembled. From the comfort of their own home, consumers can continue to effortlessly change their unique creations using TALIA’s state-of the-art Virtual Studio.
TALIA’s jewelry is crafted from 925 Sterling Silver, nickel-Safe, and plated with two layers of Palladium and Rhodium. Its pieces are hypoallergenic and provide lasting shine and durability. Each individual piece is subject to four different inspections, at four separate production stages, to ensure it meets TALIA’s stringent quality standards.
The pop-up shop is located at Brookfield Place: 230 Vesey Street, New York City.
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