Earlier this week, Smartwater commemorated the launch of Smartbeats by Smartwater, a first-of-its-kind program designed to enhance holistic wellness through the fusion of music, technology and hydration. In collaboration with artists Toro Y Moi, Nosaj Thing, Madeline Kenney, Empress Of, Washed Out and powered by sound technology app Endel. Smartbeats by smartwater are soundtracks and soundscapes designed to enhance your flow, mental balance, get you to move or simply connect with friends.
“When I heard the idea of Smartbeats by Smartwater, I thought it was a really concious decision to make that leap toward wellness. bringing this to people’s awareness is a very forward thinking idea and a wise decision,” said Creative Director and Producer, smartbeats by smartwater Toro Y Moi.
Media and influencers were invited to experience the project firsthand and learn about smartbeats by smartwater through presentations and conversations with the collaborators involved. In attendance were: Artist, Creative Director and Producer of smartbeats by smartwater EP Toro Y Moi, smartwater Creative Director of Wellness and fitness expert Joe Holder, smartwater partner and founder of The Big Quiet Jesse Israel, smartbeats by smart water featured artists Empress Of and Washed Out, Endel CEO and co-founder Oleg Stavitsky and Co-Founder of The FADER and co-CEO of The Cornerstone Agency Jon Cohen.
The Big Quiet founder, Jesse Israel led guests in guided mediation exercises, while wellness expert, Joe Holder, and Endel CEO, Oleg Stavitsky encouraged attendees to seek better relationships with their community and environments. Bartenders mixed smartwater sparkling drinks into light and refreshing cocktails, while servers gave out the newest smartwater products. Smartbeats by smartwater is available at drinksmartwater.com/smartbeats as well as on Spotify, Apple Music and YouTube.
Check out some photos from the launch: (Photo Credits: Eugene Gologursky and Taylor Hill)
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