The Beauty of Giving Back: Join the “FITE” in Giving Back

 

“As the leading skin care company operating in more than 80 countries, we think globally while acting locally.” 

~Jane Wurwand, founder and co-owner of Dermalogica


Jane Wurwand’s Dermalogica story begins in 1986. That was when this tenured, United Kingdom-trained skin therapist, new to the American “esthetician” industry, recognized that skin and body therapy continuing education was practically non-existent in the United States.

Wurwand put her education in action, opening a small classroom in Marina del Rey, California under the name the International Dermal Institute (IDI). She invited licensed skin therapists to get hands-on with the postgraduate training so critical to making them competitive in the business. Today, IDI is considered the international gold standard for postgraduate skin and body therapy training with 37 locations worldwide. 

While teaching at IDI, Wurwand noticed that no product line embraced her belief of skin health as opposed to beauty, so in 1986, Dermalogica was born. 

Their packaging may not be designed to color-coordinate with your vanity, but they use ingredients that work. The Dermalogica tribe also plays an active role in the community.  As a woman and social entrepreneur, it should be of no surprise to you why I wanted to share Wurwand’s story.

Read on …

What inspired you to start Dermalogica?

The simple answer is, I started my businesses – first, The International Dermal Institute (IDI), then the Dermalogica professional skin care brand – because I have a passion for educating and empowering women and helping them to become financially independent. And I have a passion for healthy skin! 

 How does Dermalogica give back?

We’ve always been a company committed to women’s empowerment, beginning with education. The Dermalogica Foundation involves our team and I in national and grassroots organizations committed to women’s economic empowerment. We’re passionate about the idea that women and girls are not the problem – they … we!— are the solution.

 Our most recent outreach to women and children is FITE (Financial Independence Through Entrepreneurship), founded in 2011. FITE provides education, training, materials and services to help women and children achieve financial independence.

 Our partnership with Kiva, the leading micro-lending nonprofit organization, allows small loans to be made to women entrepreneurs globally. These women then invest in their businesses, and in the health and education of their children. We’ve helped more than 40,000 women to start or grow a business.

 How else does Dermalogica impact the community?

We serve three communities: In the first case, Los Angeles is the birthplace of Dermalogica. Raymond and I often say we could not have started out in any other city. What placed us apart was our clear message: We are not pretty. We bring skin to its optimum level of health. 

 The second community is that of professional skin therapists. We would not exist without their drive to be better, to more thoroughly master the art and science of skin care and to better serve their customers. Ninety-eight percent of all professional skin therapists are women, 92 percent  of their clients are women. Our industry is responsible for putting more women into their own businesses than any other in the world.

We place professional skin therapists and their skills, integrity and professionalism at the center of our brand-promise. Without them, I would not be here. And because the keystone of our brand is prescriptive selling, we give them confidence. Their support is in the form of fierce tribal loyalty to Dermalogica.

 Our third community is the global skin care customer. Our goal is to empower women with knowledge about how to care for their skin so they will spend their money wisely, feel confident, and in the process look their very best at any age.

How can others get involved in your efforts?

It’s so simple! Any individual or company can join us by visiting JoinFITE.org. Give women entrepreneurs a “hand up,” and not just a “hand out.” Empower a woman, and save the world.

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