While we all love our fashion, looking and feeling great, the industry is not without its problem. Namely, the fashion industry is the third highest polluting industry in the world. In fact, according to a McKinsey report in 2016, three-fifths of all clothing items will end up either in an incinerator or a landfill within a year of being produced. That’s astounding! Luckily, there are ways to turn these statistics on their head, and in addition to focusing on clothing swaps, thrifting, and cutting back, there’s another way to help reduce fashion’s carbon footprint.
Shop smarter! Sustainable fashion is trending and we hope that this “trend” only continues to grow, and eventually, become mainstream. With summer heating up, the clothes are shedding and people are donning their swimsuits to stay cool. In support of smart fashion, we’ve compiled a list of some of our favorite sustainable swimwear brands to shop this season.
Founded by Andréa Bernholtz, the co-founder of denim brand Rock & Republic, SWIMINISTA boasts comfortable, flattering swimwear all made from luxury recycled fabrics and features adjustable, personalized fits. Bernholtz sought to design a swim collection that would reduce the industry’s carbon footprint, and utilizes recycled nylon fabrics to do so (not to worry, the fabric feels super luxurious and molds perfectly to your body). Not only that, but the founder also wanted her collection to be inclusive, comfortable and practical. Thus, all swimwear is available in sizes A-DDD, with adjustable elements and a personalized fit guide. The company also offers a “Try At Home” option to allow shoppers an easy way to try on an array of suits in the comfort of their home, and they can then decide what to keep and what to send back. Customers can also head to their website for bathing suit care tips that will help them become more sustainable at home.
Launched by Sandra Pamela Palmer, the UK-based brand More Than Swim is an eco-friendly swimwear line that puts emphasis on making the customer feel comfortable while practicing sustainable fashion. Originally launched in 2017 at 1st Man 1st Woman, the company rebranded back in February 2020 as More Than Swim UK. Palmer is a firm believer that you shouldn’t have to sacrifice function for fashion, focusing on creating flattering, supportive and stylish pieces, all made with eco-conscious materials and earth friendly packaging that is biodegradable. The designs are lightweight, have an SPF of 50+ and utilize eco-friendly inks. All products are handmade to order and feature stunning, unique prints inspired by endangered species. With options for both men and women (and now face masks, as well!), the brand is not only helping the environment, but the people who inhabit it, as well. Ethnic and plus size models are the faces of the campaign, showcasing that beauty doesn’t have just one look, and bringing inclusivity to fashion. Additionally, with each purchase, a donation is made to the charity Plastic Oceans UK.
This sustainable swimwear line proves that strange is good. Created by Ali Conway, STRANGE Bikinis is known for its biodegradable suits made right here in the USA. Thanks to their partnership with Amni Soul Eco, the only manufacturer of this unique biodegradable technology, these suits are embedded with additives to enhance biodegradability in specific circumstances only. That means you don’t have to worry about your suit falling apart during its lifetime — its shelf life is completely the same as its conventional counterparts, but it will decompose in the right conditions (like in a landfill), unlike synthetic plastic-based fabrics. And don’t worry – the fabric is totally breathable, soft and durable for your in the water fun! Customers can shop from a fun and playful array of styles, both bikinis and one pieces available. You also have the option of creating your own custom suit! Additionally, the unused and leftover pieces of fabric are not thrown away, but rather sent to non-profits, schools and cities around Brazil (where it is created before being sent to the United States) for repurposing.
Best friends and co-founders Ainsley Rose and Hannah Todd were working on a photoshoot in Mexico when they were inspired to create flattering, high-quality swimwear with low impact. The result was LONDRE BODYWEAR, which is a sustainable and ethical swimwear line made from recycled water bottles from Taiwan. The bottles, which are recycled from the country’s beaches, are then brought to their textile mill to be melted down and spun into yarn, which is then turned into an anti-odor fabric. So far, Londre has recycled 90,000 plastic bottles.Additionally, the facility that the company partners with uses the least amount of water possible that uses limited power and a sustainable circular production process. Best of all, the double-lined compression technology imbedded in the suits is both flattering and soft, and many of their suits can be worn in multiple ways. The brand also strives to raise awareness and funds for women’s health and environmental initiatives such as Amazon Watch and the Yellow Hammer Fund. Oh, and did we mention none of their images are edited of photoshopped? Heck yes!
LIVE YOUR MOST BELLA LIFE!
BELLA Magazine is a national subscription- and newsstand-based lifestyle publication offering a curated guide to fashion, beauty, health, philanthropy, arts and culture, cuisine, celebrities, and entertainment.
At BELLA, we spotlight the ideal that Life Is BEAUTIFUL!
Don’t miss a beat! Subscribe + #follow @bellamag.co!