The New Culinary Epicenter, Citizens, Opens in NYC

C3, the fastest growing global food-tech platform opens Citizens New York, the new culinary epicenter at Manhattan West. With the goal of creating community through a shared mutual love of food, Citizens New York at Manhattan West will provide a one-stop culinary destination featuring kiosks for C3’s popular digital restaurant brands, as well as providing a central digital kitchen. We visited Citizens last Thursday to see for ourselves…

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Founded and led by visionary Sam Nazarian, C3 (Creating Culinary Communities) is the fastest-growing food-tech platform today. The company is re-imagining the food service industry by tapping into the power of exceptional culinary talent, digital brand IP, and bringing its portfolio of more than 40 culinary brands to C3 established shared kitchens and mobile delivery with the next-gen Go by Citizens app.

Citizens New York aims to democratize cuisine, making gourmet cuisine from world-renowned chefs available at approachable price points and with inspired brands from star chefs Masaharu Morimoto, Dario Cecchini, Alvin Cailan, Cindy Kruse and more. Complimenting Citizens’ culinary market, Citizens New York will feature sbe’s elevated dining establishments including Katsuya by Chef, Katsuya Uechi and Casa Dani by three-star Michelin Star ChefDani Garcia. 

Commenting on the opening of C3’s first culinary market, Sam Nazarian, C3’s Founder and CEO said, “We are thrilled to showcase C3’s portfolio of culinary brands all under one roof. Working with world renowned international talent, Citizens New York will provide a unique dining experience for all, serving as a high-energy destination for food and culture.” Nazarian added, “Citizens New York will reinvigorate the culinary scene with C3’s newest offerings and also work to bring together shared community based on a love of food!”

Sustainability elements are also found in the Citizens culinary market’s smart design. Designed by award-winning architect, David Rockwell, Citizens’ bold architectural elements include geometric food counters, vibrant imagery, and alluring low lighting to create the ambiance of an upscale restaurant. The marketplace is designed with plenty of open pathways for easy browsing, grab and go, and meal pick up service.

“With Citizens New York, we are turning the typical culinary market on its head, bringing our hospitality point of view to a communal, neighborhood marketplace thatenhances and elevates an everyday ritual for workers, tourists, and locals alike,” said David Rockwell, Founder and President, Rockwell Group.

“Each full-service restaurant and food stall has a distinctive look and feel, but they are unified through the layering of natural materials and sculptural features,” added Greg Keffer, Partner and Studio Leader, Rockwell Group. In the market hall, we floated the eateries away from columns to create ample room for people to gather, eat, and people-watch. Varied seating zones energize the space and transform the atmosphere from day to night.

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