Created by Independent Handbag Designer Awards’ founder, Emily Blumenthal, The Charmsters are a close-knit tribe of animated influencers that are ethnically diverse and represent the next girl-power generation looking to have their voices heard. The DNA of The Charmsters is in the diversity, inclusivity, and girl empowerment for all ages. This realistic and non-stereotypical girl squad fills the void lacking within the media, tech, food, fashion, and toy landscape that is long overdue, especially in the current climate.
The Charmsters are STEAM-based, each encompassing skills based in science, technology, engineering, the arts, and mathematics. There is a Charmster for everyone, validating the fact that representation matters on all levels. Despite their differences, The Charmsters have one common goal and that is to succeed as a team, which is why they bring joy and smiles wherever they go. These animated characters are the antidote for what 2020 has brought us so far.
Blogger Bailey, who lives with her Russian immigrant grandparents, always shares her honest opinion and is on the cutting edge of fashion and trends. Bailey is dressed in Nicole Miller, a global womenswear brand designed in New York City, emphasizing graphic prints, luxe fabrics, and innovative silhouettes.
Entrepreneur Ella is always working on a new idea and knows her voice will make a difference, especially now, which is why she is choosing to use it. Ella is also wearing Nicole Miller, who strives to tackle the “elegant yet rebellious” look.
Coder Cora, an African American programmer, can whip up code as big as her spirit. Cora is wearing responsible women’s fashion brand, Patrick Cupid, made in New York. Patrick Cupid is designer, luxury, ready-to-wear fashion, with an ethical ethos.
Architect Aaliyah is always two steps ahead, an organizer and planner at heart, and wears her hijab with pride. Aaliyah is dressed by Vanessa Cañas, an American Latina Muslim woman and designer of Modestly Cupcake.
Innovator Ivy is an Asian-American creative, who thinks of things that nobody else would, and with an imaginative energy. Ivy wears Chloe Dao, a fashion designer, entrepreneur, and philanthropist. For Chloe, fashion is your greatest tool for success.
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