The New Yorker 9: Erin Lackey, Creatively Leading with a Smart New York Vibe


Erin Lackey is the quintessential New York City woman. At 27, she is the creative director at one of NYC’s premiere boutique ad agencies, Jugular. Continually expanding and refining her areas of expertise, Lackey is currently working with MIT on a research project about millennials, studying the group through inventive social media programs and in-person conferences.

Before joining Jugular, Lackey worked at McCann-Erickson where she helped develop digital programs for dominant brands such as Kohl’s and Master Card. She holds a bachelor of arts degree with honors in creative writing and English from Middlebury College, home of the Bread Loaf School of Writing that Robert Frost helped shepherd into existence in 1920.

During her work week, Lackey goes deep into management-mode, running the company and leading her team to excellence. She finds balance as an avid fitness buff and counts tennis, interval training, Vinyasa yoga and consignment shopping (a workout of its own!) among her favorite pastimes. She is presently working on a collection of poetry titled, This Is What I Want.


1. Best thing about growing up in NYC?

The culture and its access to anything and everything, from people to art to cuisine.

2. What is your favorite NYC restaurant?

It’s ever-changing, but right now, Roberto’s. It’s definitely a trek worth making.

3. What is your favorite neighborhood?

Gramercy. It’s where I live, so I am definitely biased, but I love the neighborhood’s vibe.

4. The best part of my job is…

The responsibility. I wear many hats and this prevents me from ever feeling bored or like I’ve stopped growing.

5. A visit to New York isn’t complete until…

You visit Katz’s Deli. The pastrami … enough said!

6. Subway or cabs?

I’m going to add one more: walking. I walk wherever I can, ride the subway during the day, and take cabs when it’s late or if my shoes hurt too much.

7. Best advice you’ve ever received?

Life never stays the same.

8. Must-have beauty item?

Blush … it perks me right up. You have no idea how tired I would look without it.

9. What’s your definition of beauty?

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