The New Yorker 9: Lyss Stern


New York City “mompreneur” Lyss Stern founded Divalysscious Moms to bridge the gap between a glam, pre-baby lifestyle and a post- baby life. Rather than toss aside her beloved stilettos for strollers, Stern embraced them both and created a company that keeps the party going (except at nap time). Diva moms are fun, fabulous, and one of a kind — from trendsetter and career women to stay-at-home and think- outside-the-juice-box moms. At Divalysscious Moms’ events, they get together to experience sensational events, meet new friends, or catch up with old ones – all with no stress!


Stern offers an inside look at what tops the on-the-go NYC mom’s agenda when it comes to life in the city.

1. Best thing about living in NYC?

I always say that we hold the key to the biggest playground, which is NYC. You will never get bored or run out of new things to do. Each and every day is a new, fabulous adventure.

2. Favorite restaurant?

Peter Lugers Steakhouse

3. Favorite neighborhood?

I just love absolutely everything about the West Village. It’s a charming neighborhood that reminds me of a quaint European town.

4. The best part of my job is…

Knowing that I am empowering other moms to be the best that they can be. I love getting emails from moms who have started their own businesses because of hearing my story.

5. A visit to New York isn’t complete until…

You have visited the magnificent Central Park, taken in a show, shopped, and had a delicious meal.

6. Subways or cabs?

Subways… NYC’s public transportation runs 24/7, which means at any time you can get anywhere within the city for only $2.75. But you always have the option to hail a cab at 2 a.m. too!

7. Best advice you’ve ever received?

A girl should be two things: classy and fabulous!

8. One “must-have” beauty item?

My lips have never been so soft and kissable since I started using BY TERRY Baume de Rose. I never leave home without it!

9. How do you define beauty?

Beauty to me isn’t about having a pretty face. It’s about having a pretty mind, a pretty heart, and a beautiful soul. B

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