The most anticipated time of the year in NYC is without a doubt NYFW. This season, not only do designers, and influencers get in on the fun, The Gregory Hotel, located in the heart of the Garment District has curated fun experiences for locals and tourist during this exciting week.
With initiatives in the past that have supported PRIDE, this is the latest activation of 6 different events that give visitors the perfect excuse to live out their fashion week dream.
Designer Curated Lending Library and Music Playlist – Available in the Lobby
Ever wondered what your favorite designers enjoyed reading or listening to for inspiration? Now you can find out. The Gregory Hotel is offering guests and lobby visitors the opportunity to borrow books from a lending library chosen by leading fashion designers in collaboration with One Grand Books. Thirty volumes spanning literary classics for the young and seasoned alike were selected by Tom Ford (Tao Te Ching by Lao Tzu and In Cold Blood by Truman Capote among others), Isaac Mizrahi (The Innocents Abroad by Mark Twain and The Glass of Fashion by Cecil Beaton among others) and Margherita Missoni (WhatDo People Do All Day by Richard Scarry and The Book of Dreams by Federico Fellini among others) in collaboration with the upstate New York based bookstore.
Guests and visitors at The Gregory Hotel will also be able to immerse themselves in a hotel lobby music playlist inspiring 28 leading and emerging fashion designers working for Cynthia Rowley (Send me a postcard by Shocking Blue and Cha Cha by Dram), Vivienne Tam (Temples of Love by Sisters of Mercy and Doctor Jeep by Sisters of Mercy), YEOHLEE (Moviestar by Stereo Total and Under the Sound of the Rain – Sinn Sisamouth), THEIA (No Place – Rufus du Sol and Hanging on – Active Child), BOY MEETS GIRL (Young Forever by Jay Z and Maybe It’s Time by Lady Gaga), The Tailory New York (Curious by Hayley Kiyoko and Fast Slow Disco by St. Vincent) and more. The list of designers on this project include fair trade and sustainable brands such as LIVARI, Study-NY, Beklina and more.
Installation for THEIA – Celebrating 10-year Anniversary
THEIA, an eveningwear, bridal and bridesmaids collection inspired by the
Greek Goddess of light celebrates their 10 year anniversary with the launch of Love by THEIA, a line of youthful occasion dresses targeting the millennial customer. The brand will be doing an installation in the lobby of the Gregory Hotel, available for viewing during Fashion Week.
Caravan Stylist Studio and Wardrobe App Offer Curated Selections Available During NYFW
Wardrobe, a peer to peer wardrobe sharing app, will be launching “Closet for a Cause” curated by Caravan with designers such as Amur, THEIA and more benefitting celebrity stylist Martino Cartier’s nonprofit Wigs & Wishes, which provides courageous women battling cancer with a wig at no cost, as well as granting wishes to children battling childhood cancer. Members of the public may borrow pieces from this closet during Fashion Week. After Fashion Week pieces will be showcased on WARDROBE all money raised from rental fees will go to the charity.
Enjoy a Moment of Transformative Art in the Lobby
The lobby gallery will present the works of Michelle Sakhai, a contemporary abstract expressionist artist, based in NYC who references the teachings of Transformative Art, with a focus on light and energy, using spontaneous strokes as a vehicle for healing and channeling peace. Using metal leaf and oils on canvas, Sakhai’s process is emotionally transformative and spiritually expansive. The paintings will be on display in the lobby starting September 1st.
NYFW Lounge with Caravan Stylist Studio
Fashion insiders and select hotel guests will be able to book hair and makeup at the Caravan Stylist Studio, located on the mezzanine of the Gregory Hotel as well as enjoy snacks and beverages to relax between shows. The Fashion Week Lounge will be open from September 5-7 by appointment only. Call 212-947-0200
Check out some of their past clients and work on @CaravanNYC
Sleep Like a Fashion Insider with New Boy Meets Girl Room
A special Boy Meets Girl decor themed room will launch to fashion insiders during New York Fashion Week featuring signature decor items from the New York based fashion brand founded by Stacy Igel. The room, available for booking during New York Fashion Week, will feature colorful pillows, sheets and blankets from the home decor line of Boy Meets Girl.
More about The Gregory Hotel:
Known for providing a convenient, comfortable, and timelessly cool experience, The Gregory Hotel, was once known as The Gregorian in the late 1800s. Becoming a popular stay for famous and well-to-do, plus attracting social functions such as the annual dog shows of the American Kennel Club and more. It wasn’t until 2015 that the building was restored and reborn as, The Gregory Hotel. While being modernized it still preserves its classic architecture from the artwork found in the rooms, the beautiful windows, exquisite double-height public rooms, the grandiose columns that once adorned the former Palm Court and elegant crown molding that are currently viewable in the lobby. And it doesn’t stop there! Enjoy drinks at the onsite restaurant Brendan’s Bar & Grill, spot models and celebrities as they head in and out of the Caravan Stylist Studio, or enjoy a quick hair touch-up from renowned stylist Ray Guy for a discounted price with your stay.
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