Times Square Fashion Week Changing The Landscape of NYFW

Times Square Fashion Week is the first LIVE Event in Times Square since the commence of COVID-19!

Times Square Fashion Week takes the famous Father Duffy Square red stairs and made history by changing the landscape of #NYFW.

In the midst of this global pandemic, the fashion industry got a taste of a new normal by fashion platforms having to live stream runway shows and events. As the Big Apple is gaining some normalcy day after day, Times Square Fashion Week was the event that brought a glimmer of hope to the fashion and hospitality industries as well as the heart of New York City, Times Square. With seven talented designers on deck, well-known sponsors, key-note speakers, and other creatives, this event was a grand success.

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SEPTEMBER 9: Jean Shafiroff, Melissa Shea, Gale Brewer and Dee Rivera attend 2020 Times Square Fashion Week (Photo by Jared Siskin/PMC/PMC)

As this was Times Square Fashion Week’s second year debut, the objective was to move fashion forward by spreading the word globally in addition to stating that we are #newyorkstrong. The event was one of the most lucrative fashion platforms during New York Fashion Week during a pandemic. Most importantly, social distancing procedures were followed and fashionable face masks designed by Throw NYC were provided for all attendees.

Times Square Fashion Week was founded by Dee Rivera, CEO of DCG Media Group. The event was produced in conjunction with Executive Producer, Melissa Shea, CEO of Fashion Mingle, the Times Square Alliance, and sponsored by Manhattan Borough President, Gale Brewer, Mistress of Ceremonies, Jean Shafiroff [NYC Socialite], as well as City Harvest NYC, which will receive proceeds from the mask designed by Throw NYC. “We are extremely grateful for all of the talented designers that showcased their work for Times Square Fashion Week as well as our sponsors, keynote speakers, and VIP guests” said Dee Rivera.

PHOTO CREDIT: Eric Vitale Photography

Rivera also said, “It took hard work and determination, but we did a LIVE event in the heart of Times Square, which was more than expected. I am very proud of what we accomplished during a global pandemic for NYFW.” The designers’ collections brought the heart of Times Square a vibe that was much needed since the start of Covid-19. Sponsors, designers, keynote speakers, and VIP guests made this evening one to remember with their speeches, creativity, and so much more. Jean Shafiroff was also the Mistress of Ceremony for Times Square Fashion Week. Gale A. Brewer, Manhattan Borough President, provided a phenomenal speech prior to the models walking down the red carpet, where she expressed her thanks to DCG Media Group, Melissa Shea of Fashion Mingle, the Times Square Alliance, City Harvest, THROW NYC, and even the weatherman for providing beautiful weather for this delightful evening.

NEW YORK, NY – SEPTEMBER 8: Justin Haynes attends Times Square Fashion Week, New York, NY at Father Duffy Square on September 8, 2020 in New York. (Photo by Jared Siskin/PMC/PMC)

Designers such as Justin Hayes [JUS10H] featured a colorful collection full of his eye catching signature patchwork. Makeup for Hayes’ models had a pop of color which made the outfits stand out. On the COVID-19 pandemic and how he has been pivoting, Justin says “the biggest thing for me was to try to remain relevant during this time and I think I conquered that.”

Cenia Paredes [Cenia NY] featured an array of peacock colors on flowing cocktail gowns that were a Show Stopper and perfect for an outdoor soiree. The makeup on the models was very natural, glowy and dewy.

NEW YORK, NY – SEPTEMBER 8: Isabella Barrett attends Times Square Fashion Week, New York, NY at Father Duffy Square on September 8, 2020 in New York. (Photo by Jared Siskin/PMC/PMC)

Isabella Barrett [House of Barretti] showcased Chanel style suits which can channel Jackie Kennedy in every Millenial and Gen Xer nowadays . The makeup looks were natural and to the point. Barrett says her inspiration for the line was “a modern and elegant twist on teen fashion,” and at only 16-years old says she was “excited to be one of the youngest designers here!”

Gloria Lee [Gloria Lee Designs] had an all-white silky long dress with makeup consisting of a pink smokey eye and dramatic white lashes that provided the touch of an angel hitting the runway.

Cherelle Towns [XEVONQUII] showed her model wearing a playful yet colorful two piece suit that will have you land your next job interview in the blink of an eye. The makeup for her model was natural as well.

Chokomode had two models sporting a wide leg striped jumpsuit and mid length one shoulder dress which also had stripes. These outfits were classy yet sexy and can be worn to a wedding or a night out in the town with the girls.

NEW YORK, NY – SEPTEMBER 8: Model at Times Square Fashion Week, New York, NY at Father Duffy Square on September 8, 2020 in New York. (Photo by Jared Siskin/PMC/PMC)

Kimberly Pucci [Kimberly Pucci Atelier + Vault] featured a chic weekender bag that can be utilized for a mini getaway or even as a gym bag to look chic when entering the locker room. Based in Newport, Rhode Island and rooted in New York’s fashion scene, Pucci’s line is custom crafted in Tuscany, made from real Tuscan leather. Pucci says, “the idea is that luxury hasn’t been attainable for a very long time… I really attempt to create a priepoint for luxury that women or men can really strive to achieve and its affordable.”

Afterwards, Raven Roberts, Style & Fashion Director of ravenroberts.com was Times Square Fashion Week’s red-carpet host and interviewed Designers and VIP guests.

There was also a toast to Times Square Fashion Week, as the event was nothing but phenomenal. Guests also mingled and received swag bags containing a bottle of Black Baron Wine, Vera Moore Cosmetics nail polish, a hair mask, and so much more.

NEW YORK, NY – SEPTEMBER 8: Models at Times Square Fashion Week, New York, NY at Father Duffy Square on September 8, 2020 in New York. (Photo by Jared Siskin/PMC/PMC)

To wrap up Times Square Fashion Week, there was a Digital Fashion Show on the Times Square Billboards featuring each designer’s collection as well as ads for all of our sponsors such as: Naomi Models, Black Baron Wine, Fashion Week Online, Astourti, New York Makeup Academy, and True Model Management.

Stay tuned for our LIVE Virtual Premier on Globalfashionchannel.com on September 17th at 8 pm EST.

NEW YORK, NY – SEPTEMBER 8: Isabella Barrett and Models attend Times Square Fashion Week, New York, NY at Father Duffy Square on September 8, 2020 in New York. (Photo by Jared Siskin/PMC/PMC)


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