Each season of New York Fashion Week brings out some of today’s trendiest content creators. This season was no different, as influencers and bloggers filled runway shows, presentations, and parties to get a peak and celebrate the Spring/Summer 2020 collection of designers and brands. As an industry that continues to evolve and shed light on the importance of diversity, this season we caught up with woman who are creating a change in their communities through their platforms. Not only are they some of the most fashionable people on social media, but they also wear different hats transitioning from influencers to contributing writers, creative directors, marketers, and some even juggling motherhood. Fashion week is a time for fashionistas to strut freely in the Big Apple, and these Girl Bosses did not miss a step!
Here’s what some of today’s empowering female influencers had to say about their favorite part of NYFW.
Known for her self-titled destination blog (AndreinaValderrama.com) and Instagram, Andreina Valderrama, features the journal of a Latina-girl growing in the marketing and fashion industry in the Big Apple. On her platforms you can find daily outfit inspirations, and blogging tips to create content in NYC proving that it is possible to grow on the Internet using marketing strategies and working hard, without short-cuts, and making it fashionable and fun, having 4 years of prior marketing experience in Venezuela.
“Fashion Week is the perfect time to see all the upcoming trends first hand and get inspired by the infinity street style of people expressing themselves through fashion. My favorite part of the season is to learn about all the new trends that are coming in the fashion industry and have the opportunity to plan ahead how you are going to add or exclude them from your style. This period is also great to connect with people that have the same interests and values as you and to join forces to keep creating great things in the industry.”
Gregoria Reyes-Lou aka Greivy is a NYC based Latina blogger & influencer who loves to share her love and interest in family, beauty, inclusive fashion, gastronomy and lifestyle while introducing her audience to quality products and brands. Always bringing you along to the hottest events via her Instastories, and taking the time to connect with individuals no matter where she is off to next.
“For me NYFW is more than fashion, it’s a holiday! You meet new friends, reunite with virtual friends. You feast your eyes on the creativity that goes behind putting together the fabulous runway shows, from hair to shoes, the looks are a vision! And can we talk about streetstyle? Everyone walks NYC streets with pride and excitement because it’s our runway in our own right!”
Libby Vilner’s blog and social media outlets all strive to educate others about the importance of non-toxic beauty & skin care. It promotes sustainability, authenticity, the latest trends in fashion & currently, all things wedding! Plus, check out all the fun via her videos on YouTube: Libby Vilner
“My absolute favorite part of this season and every season is reuniting with everyone in the business! It’s those 2 times every year where you get to reunite with all of your fellow blogger friends, photographers, NYFW employees and designers, while at the same time meeting so many new amazing talented people.”
Melissa Vale is the fashion, beauty and lifestyle influencer behind @Melissadvale and TheMelissaVale.com. As a contributing writer and style expert, her trend reports, fashion/beauty tips, and event appearances are regularly featured in digital outlets worldwide, such as Glam.com, ET Online, Hollywood Life, and OK! Magazine.
“My favorite part of NYFW is to see the upcoming trends up-close and personal — and, in my opinion, there really is no substitute for that. And not just the fashion trends but beauty trends as well! Which is something I become more and more interested in every season. I also develop long standing relationships with some of these designers over the year so I just love getting a chance to support them and preview what they are up to next.”
Scarlett Hao is an influencer marketer, creative director, and fashion influencer living in SoHo, Manhattan. Scarlett is well known for her eclectic, bold and colorful styles. She is also an activist as an Asian plus-size woman in fashion, openly talking about being body positive and the importance of mental health.
“I am happy to see more and more diversity during Fashion Week, from runway models to concept behind brands to street styles and more. I am working on my end to build an impact by dressing up in great styles to show the world that YOU CAN BE AS FASHIONABLE AS POSSIBLE NO MATTER WHAT SIZE, OR WHAT RACE YOU ARE! I love all the amazing brands, photographers, editors and everyone that is on this mission to make the industry more inclusive with me!”
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